Tag: DeFi marketing
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Cold Email Templates That Get Replies From Blockchain Infra Buyers
Cold email still works for blockchain infrastructure companies, even in a market where everyone claims their inbox is dead. The problem isn’t the channel, it’s the message. Most emails get deleted in two seconds because they talk about the sender first and not the buyer. This post fixes that. You’ll get three templates you can… Read more
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Your Web3 Content Is a Commodity. Google Just Said So.
On 15 May 2026, Google published its first official guide on ranking in generative AI search. For years, the assumption was straightforward – more content, better schema, more keywords, and the rankings would follow. Google’s guide addressed that assumption directly, and the headline finding was not about structured data or technical fixes. It was about… Read more
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Title Tags for Web3: How to Write Them So You Get Found
Your title tags is the short, clickable headline that appears in Google search results – it is the first thing someone reads before deciding whether to visit your page. For Web3 projects, where credibility travels fast and attention is scarce, those few words carry more weight than most founders realise. What follows covers why title… Read more
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Biscotti CMP for Web3 Teams: Consent That Holds Up
If you run a Web3 site, you are probably doing two jobs at once. You are trying to grow, and you are trying not to get your project dragged on X because your cookie banner is theatre. Todays blog is about Biscotti CMP, a consent platform that blocks trackers until someone says yes, scans your… Read more
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AI Brand Visibility Tracking for Web3 Teams
If you work in Web3, you already know the feeling. One week your protocol is everywhere. The next week, a random competitor shows up in ChatGPT and your name is missing. You did not ship a worse product. You just got left out of the answer. Today’s blog is about tracking that problem the right… Read more
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How to structure blog content so LLMs cite your brand
If you want LLMs to cite your brand, you need to make your blog easy to lift, easy to verify, and hard to misunderstand. That means clear headings, direct answers near the top, and short blocks of text that each do one job. In Web3, it also means you stop writing like a token launch… Read more
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Robots.txt for Web3 Teams: Simple Rules That Stop You Blocking Your Own Growth
If your Web3 site is a city, robots.txt is the bouncer at the door. It does one job: it tells bots where they can go and where they cannot. That includes Google, Bing, and a growing list of AI crawlers. Today’s blog shows you what robots.txt is, why it can help your rankings, and how… Read more
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Structured data and FAQ schema for crypto and DeFi sites
You can write the best DeFi explainers on earth and still get skipped by AI engines. Not because your ideas are bad, but because your page is hard for machines to read. Structured data fixes that. It gives your content labels, like putting names on drawers, so Google and AI tools can pull the right… Read more
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How to Turn AI Search into Cash
Your brand can show up in Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity, and still make zero extra money. That is not rare. It is the default. Profit comes when AEO and GEO are treated like a sales system, not a scoreboard. In this blog, you will see how AI engines judge brands, why… Read more
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May 2026 Google Core Update for Web3 Teams
Search got twitchy again on May 21, when Google pushed out the May 2026 Core Update. If you work in Web3, you do not need panic edits. You need a calm plan. This update tends to reward pages that answer real buyer questions, match intent, and show clear proof you are a real brand. It… Read more
