Web3

Marketing for Web3 brands, protocols and platforms. Positioning, community building and getting a Web3 business found by the people who need it.

People now look for web3 brands in many places. They check Google, watch YouTube, ask ChatGPT-style tools, scroll LinkedIn, and…

People watch before they buy. YouTube lets them see a product work, hear an opinion, and read honest comments, and…

Attacks on founders and consultants have grown past phishing emails. They now show up as live LinkedIn intro calls. This…

Google used to hand you a list of links and wish you luck. Now it often hands you the answer.…

A web3 founder writes more decks, memos, and explainer docs in a single quarter than many people write in a…

Thanksgiving through Cyber Monday, the stretch marketers call Cyber5, carries an outsized share of yearly paid media revenue for any…

People used to type a few words into a search bar and click through ten links. Now they ask an…

The financial world is moving toward distributed ledgers quickly, but building the tech is only half the job. Recent market…

How do WebCatalog Desktop Apps save you hours every day? A web3 team’s day runs through a browser. Discord for…

The MetaMask Web3 wallet has long been the default starting point for anyone going on-chain. Though for years it came…