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Trends and Guides on Web3, Search, AI and Growth

Practical guides on business growth, AI & search visibility, Web3 and Fintech marketing and trends, plus the tools we use.

May 2026 Google Core Update for Web3 Teams
B2B Marketing

May 2026 Google Core Update for Web3 Teams

Search got twitchy again on May 21, when Google pushed out the May 2026 Core Update. If you work in Web3, you…

6 min read
How to Beat Your Competitors and Get Chosen by Google AI
B2B Marketing

How to Beat Your Competitors and Get Chosen by Google AI

Search did not get a new feature at Google I/O 2026. It got a new job. Google is trying to answer the…

7 min read
Real-time settlement infrastructure in 2026
B2B Marketing

Real-time settlement infrastructure in 2026

Real-time settlement is no longer a popular term people throw around. In 2026, it is a real product edge. If you move…

5 min read
AI Overviews, ChatGPT, and the New Web3 Search Game
B2B Marketing

AI Overviews, ChatGPT, and the New Web3 Search Game

When someone searches your category today, they might never reach your site. They get a neat answer box from Google AI Overviews.…

6 min read
How Cross-Chain Yield Aggregators Work Step-by-Step
B2B Marketing

How Cross-Chain Yield Aggregators Work Step-by-Step

If you run growth for a DeFi product, cross-chain yield aggregators look like a shortcut. One button, higher APY, and a clean…

6 min read
Google Analytics 4
B2B Marketing

Google Analytics 4

If you run growth for a Web3 product, you have seen it. One channel looks great in a slide deck, then the…

5 min read
7 Powerful GA4 Reports for Web3 team
B2B Marketing

7 Powerful GA4 Reports for Web3 team

You do not need more dashboards. You need a short list of reports you can open in GA4 and get a clear…

6 min read
Conversion rate optimization for Web3 teams in a zero clicks world
B2B Marketing

Conversion rate optimization for Web3 teams in a zero clicks world

For years, growth felt simple. Rank higher, get more clicks, and watch revenue go up. Now Google answers the question for you.…

7 min read
Why your fintech brand isn’t showing in AI answers and how to fix it
B2B Marketing

Why your fintech brand isn’t showing in AI answers and how to fix it

You’re publishing. You’re posting. You’re even ranking for a few keywords. Then someone asks ChatGPT, Perplexity, or Gemini a simple question like…

8 min read