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Trends and Guides on Web3, Search, AI and Growth

Practical guides on business growth, AI & search visibility, Web3 and Fintech marketing and trends, plus the tools we use.

6 Tools Web3 Founders Use to Track On-Chain User Behavior
B2B Marketing

6 Tools Web3 Founders Use to Track On-Chain User Behavior

On-chain user behaviour is simple: it is what wallets do, not what they say they will do. If you want to grow…

8 min read
4 Ways to Get Your Web3 Project Mentioned by AI Tools Like ChatGPT
B2B Marketing

4 Ways to Get Your Web3 Project Mentioned by AI Tools Like ChatGPT

TikTok, Google, Reddit, and ChatGPT are all doing the same thing in different outfits: they are answering questions. That means your Web3…

5 min read
TikTok Keyword Metadata Update: Why Web3 Marketers Need Search Visibility Everywhere
B2B Marketing

TikTok Keyword Metadata Update: Why Web3 Marketers Need Search Visibility Everywhere

TikTok quietly added a feature that lets you manage the keywords tied to your posts. That sounds small, but it’s another sign…

8 min read
From Zero to First 50 Users: SEO + Outbound Hybrid Strategy for Web3 Startups
B2B Marketing

From Zero to First 50 Users: SEO + Outbound Hybrid Strategy for Web3 Startups

Getting your first 50 users in Web3 is not a marketing problem. It is a proof problem. You need two things at…

7 min read
Robots.txt for Web3 Teams: Simple Rules That Stop You Blocking Your Own Growth
B2B Marketing

Robots.txt for Web3 Teams: Simple Rules That Stop You Blocking Your Own Growth

If your Web3 site is a city, robots.txt is the bouncer at the door. It does one job: it tells bots where…

6 min read
Structured data and FAQ schema for crypto and DeFi sites
AI Tools for Marketing

Structured data and FAQ schema for crypto and DeFi sites

You can write the best DeFi explainers on earth and still get skipped by AI engines. Not because your ideas are bad,…

8 min read
Embedded finance for Web3 platforms
B2B Marketing

Embedded finance for Web3 platforms

If you run a Web3 platform, you have probably had the same idea at least once. You already have users, balances, and…

7 min read
How to Get Cited by AI Answers in Web3 Search
AI Tools for Marketing

How to Get Cited by AI Answers in Web3 Search

AI answers are now the front door. Google is pushing AI-generated answers, and other tools already do it. So if you work…

5 min read
Content Marketing for Stablecoin Infrastructure Companies
B2B Marketing

Content Marketing for Stablecoin Infrastructure Companies

If you sell stablecoin infrastructure, you already know the awkward bit. Everyone says they want faster, cheaper payments. Then procurement shows up…

8 min read