Keyword Cannibalization for Web3 Teams
Keyword cannibalization is when two or more pages on your site try to rank for the same search. Instead of…
Marketing for Web3 brands, protocols and platforms. Positioning, community building and getting a Web3 business found by the people who need it.
Keyword cannibalization is when two or more pages on your site try to rank for the same search. Instead of…
ChatGPT and Google do different jobs, and your marketing should treat them that way. ChatGPT mostly answers questions, while Google…
Paid search did not suddenly stop working. The system around it changed. People still buy after they click an ad,…
You are building a Web3 fintech in 2026 and you need to pick a payment rail you can live with.…
You can grow SEO for a Web3 project without playing the backlink game, but you have to stop thinking like…
Most Web3 SaaS teams pick a payment processor the same way they pick a wallet. They pick the one their…
Most founders treat SEO like a post-launch chore. They build the token, plan the TGE (Token Generation Event), book the…
You hear “CRO” (Conversion Rate Optimization) and your brain goes straight to landing pages. Fair play. Landing pages are where…
If you work in Web3, you are already feeling it. People are not only searching on Google anymore. They are…
If you work in Web3, you already know the drill. You need a lot of visuals, fast. Decks for partners,…