Web3

Marketing for Web3 brands, protocols and platforms. Positioning, community building and getting a Web3 business found by the people who need it.

You can spot a Web3 marketing agency that will fail at SEO in ten minutes. They talk like SEO is…

Keyword research is easy to fake. Cross-border payments are harder, because money either lands or it doesn’t. Today’s blog shows…

Keyword research is not about stuffing words into headings. It is about learning how your buyers talk when they are…

Today’s blog ranks nine Layer 2 networks by transaction cost, so you can pick a cheap chain for real business…

If you sell Web3 or fintech B2B in 2026, appointment setting is not about being pushy. It is about being…

Remote DAOs do not fail because people are lazy. They fail because decisions get stuck. Someone posts a proposal, five…

DeFi lending is starting to replace invoice factoring for African SMEs because it can turn future cash flows into usable…

The fastest way to lose a Web3 user is to make the first session feel like a test they did…

Your marketing report can look great and still be wrong. In Web3, the gap gets wider because people learn about…

Reddit is turning its own threads into an AI answer engine. So now, when someone asks a question, Reddit can…