Category: Marketing
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Unlocking Explosive Growth: The Power of Small, Strategic Tech Tweaks
To be competitive in business, staying relevant requires constant innovation and adaptation. While a complete digital overhaul might seem daunting, small, strategically implemented tech tweaks can be the secret weapon to unlocking remarkable growth. The Importance of Customer Experience A recent study revealed that a staggering 56% of adults prioritise digital resources over even their… Read more
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Boost Q4 Sales with These 13 Proven Strategies
The fourth quarter of the year is here and it’s time for us business peeps to boost Q4 sales and increase revenue. With the holiday season approaching, consumers are more likely to be spending money. However, competition is also fierce during this time of year. To stand out from the crowd, businesses need to implement effective marketing strategies. In this article, we’re… Read more
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How to Achieve Sustainability in Your Marketing
These days, you, me, and consumers with a conscience are increasingly conscious of the impact their purchasing decisions have on the planet. As a result, sustainability has become a major factor in consumer choices. Businesses that fail to address sustainability concerns risk alienating their customers and damaging their reputation. The Growing Importance of Sustainability in… Read more
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Navigating the Metaverse: A New Frontier for Brands
Have you considered how the metaverse will affect your marketing? Before we get to that, what on earth is the metaverse anyway? The metaverse is a digital universe where users can interact with each other and digital objects in a 3D environment. It may sound far fetched to us middle-aged marketers but not to Gen… Read more
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Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different;… Read more
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AI Marketing: The Ultimate Guide to Success
Artificial Intelligence (AI) has rapidly become an integral part of our daily lives, from personal assistants to self-driving cars. In the realm of marketing, AI is proving to be a game-changer, offering unprecedented opportunities for businesses to connect with their audiences in more meaningful ways. Although marketeers must remember, while the benefits of AI marketing… Read more
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How to Find the Best Digital Marketing Agency
Content writer and lead generation specialist Gourav Giroh has joined the InfluxJuice blog contributors. Today he’s sharing everything he’s learned working with digital marketing agencies like InfluxJuice. Hired to bring their experience and expertise to do the heavy lifting of amplifying your brand, leaving you to focus on your expertise and what you do best.… Read more
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Why Video is the Future of Digital Advertising
Rich Newman, Brand and Social Media Strategist at PMW, is sharing his article on the future of digital advertising with us today. Rich is a creative social media specialist with eleven years’ experience in this field. He’s worked with many renowned brands, creating highly-successful social media strategies and content. Having worked with brands such as Kia… Read more
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Rebranding for a New Era: A Guide to Modern Branding
These days, the marketplace is so competitive that brands must go beyond simply selling products or services. They need to connect with consumers on a deeper level with their branding, by establishing a strong brand identity and purpose. The Evolution of Branding For the past few years, since the pandemic, the shift towards digital-first marketing strategies has… Read more
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How to market your business… when you hate social media
Read any guide on the best way to market your business and you’re bound to find social media high up the list – and sometimes, the only thing on the list. But what if the thought of all this posting, sharing, liking, boosting, engaging, following and what not else leaves you cold? Should you suppress… Read more
