Category: Marketing
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Transforming Home Robotics Marketing: Achieving 195% Blog Growth in One Year
In a tech-saturated market dominated by giants like Amazon, small businesses face significant challenges in gaining visibility and attracting customers. Yet, a home robot company has successfully made a name for itself through strategic digital marketing. When owner Max Zlobin aimed to enhance the online presence of his home robots, he recognised the need for… Read more
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Content Strategy: 1100% Blog Growth in Less Than 2 Years
Small wineries often find themselves overshadowed by numerous brands in the highly competitive wine industry. This was the situation for Big Hammer Wines, a local winery in California, who needed growth in their organic traffic. With limited resources and the challenges of marketing and advertising in such a crowded field, the winery needed a method… Read more
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Leveraging AI in Marketing: A Practical Guide
Leveraging AI in marketing is essential for every business worth its salt. Artificial Intelligence (AI) has rapidly evolved from a futuristic concept to a tangible reality, reshaping industries across the globe. The marketing world is no exception. AI-powered tools are revolutionising how businesses engage with customers, analyse data, and optimise campaigns. In this guide, we’ll… Read more
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How to Create Authentic TikTok Ads That Gen Z Loves
TikTok has rapidly evolved from a platform for short-form videos to a powerful marketing tool, particularly for reaching Gen Z. This demographic, born between the late 1990s and early 2010s, is highly engaged with the platform and is increasingly influencing consumer trends. To effectively target Gen Z with TikTok ads, marketers must understand their unique… Read more
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How to Achieve Marketing Success with Personalisation at Scale
If there’s one marketing trend you can’t ignore in 2024, it’s personalisation. But, we’re not just talking about sending emails with someone’s name in the subject line. Personalisation is evolving, and at scale. It’s about delivering the right message, to the right person, at the right time—and on a massive level. Sounds daunting? Don’t worry,… Read more
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How to Boost Your Business Reach on Instagram Using its Best Features
Instagram isn’t just a place for influencers, cats being catty, holiday snaps, and avocado toast anymore. For businesses, it’s a marketing powerhouse. Whether you’re a small business or a global brand, Instagram’s features—particularly carousels—can be leveraged to boost engagement, attract followers, and drive sales. In this article, we’ll dive into how businesses can effectively use… Read more
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Revolutionise Your Business with Digital Twins: A Powerful Tool
In a world increasingly reliant on technology, a new concept has emerged that promises to revolutionise business operations: digital twins. But what exactly is a digital twin, and how can it benefit your business? Understanding Digital Twins A digital twin is a virtual replica of a physical object, process, or system. It’s essentially a digital… Read more
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Privacy in Marketing – Challenges and Opportunities
Nowadays, privacy in marketing has become a major concern for businesses. As businesses collect and use more data, it’s essential to navigate the complex privacy maelstrom effectively. Not doing so, may lead to more problems than any business wants to deal with. In today’s article, we’ll explore the challenges and opportunities that businesses face in… Read more
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Unlocking Explosive Growth: The Power of Small, Strategic Tech Tweaks
To be competitive in business, staying relevant requires constant innovation and adaptation. While a complete digital overhaul might seem daunting, small, strategically implemented tech tweaks can be the secret weapon to unlocking remarkable growth. The Importance of Customer Experience A recent study revealed that a staggering 56% of adults prioritise digital resources over even their… Read more
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Boost Q4 Sales with These 13 Proven Strategies
The fourth quarter of the year is here and it’s time for us business peeps to boost Q4 sales and increase revenue. With the holiday season approaching, consumers are more likely to be spending money. However, competition is also fierce during this time of year. To stand out from the crowd, businesses need to implement effective marketing strategies. In this article, we’re… Read more
