Category: Business Services
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Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different;… Read more
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How to Find the Best Digital Marketing Agency
Content writer and lead generation specialist Gourav Giroh has joined the InfluxJuice blog contributors. Today he’s sharing everything he’s learned working with digital marketing agencies like InfluxJuice. Hired to bring their experience and expertise to do the heavy lifting of amplifying your brand, leaving you to focus on your expertise and what you do best.… Read more
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Why Video is the Future of Digital Advertising
Rich Newman, Brand and Social Media Strategist at PMW, is sharing his article on the future of digital advertising with us today. Rich is a creative social media specialist with eleven years’ experience in this field. He’s worked with many renowned brands, creating highly-successful social media strategies and content. Having worked with brands such as Kia… Read more
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Why Corporate Social Responsibility is More Important Than Ever for Your Startup
Gone are the days when businesses operated in a vacuum, solely focused on the bottom line. Today’s consumers are increasingly discerning, demanding transparency and purpose from the brands they support. This is where Corporate Social Responsibility (CSR) comes into play, and for startups, it’s no longer a “nice to have” but a strategic imperative. Why CSR Matters More Than Ever We live in… Read more
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How to market your business… when you hate social media
Read any guide on the best way to market your business and you’re bound to find social media high up the list – and sometimes, the only thing on the list. But what if the thought of all this posting, sharing, liking, boosting, engaging, following and what not else leaves you cold? Should you suppress… Read more
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How to Skyrocket Your App Launch: 5 Insider Tips for Massive Downloads
So, your app is ready for the big stage. But in a sea of 4.41 million apps, how do you get yours noticed and downloaded? The answer lies in a well-crafted PR and communications strategy. Yes, creating a buzz is all well and good, but more importantly, you must strategically position your app in front of the right people. Here’s… Read more
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3 Luxury Beauty Brands Leading the Way with Sustainability
Today we’re revealing 3 luxury beauty brands whose sustanability practices are an inspiration. We hope it will make you consider what you do at work and in your business to limit your carbon footprint? Sim Kern, USA Today bestselling author of The Free People’s Village, posted a shocking yet hopeful video on their Instagram feed. In… Read more
