Category: Blog
Our Blog
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OpenAI’s Strawberry Model: A New Frontier in AI
AI is evolving at such a rapid pace that a new mind-boggling advancement seems to be happening daily. At the forefront of this is OpenAI, which is consistently pushing the boundaries of what is possible. OpenAI’s latest creation, the Strawberry model, will redefine the capabilities of AI in various fields, from natural language processing to… Read more
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Privacy in Marketing – Challenges and Opportunities
Nowadays, privacy in marketing has become a major concern for businesses. As businesses collect and use more data, it’s essential to navigate the complex privacy maelstrom effectively. Not doing so, may lead to more problems than any business wants to deal with. In today’s article, we’ll explore the challenges and opportunities that businesses face in… Read more
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Unlocking Explosive Growth: The Power of Small, Strategic Tech Tweaks
To be competitive in business, staying relevant requires constant innovation and adaptation. While a complete digital overhaul might seem daunting, small, strategically implemented tech tweaks can be the secret weapon to unlocking remarkable growth. The Importance of Customer Experience A recent study revealed that a staggering 56% of adults prioritise digital resources over even their… Read more
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Boost Q4 Sales with These 13 Proven Strategies
The fourth quarter of the year is here and it’s time for us business peeps to boost Q4 sales and increase revenue. With the holiday season approaching, consumers are more likely to be spending money. However, competition is also fierce during this time of year. To stand out from the crowd, businesses need to implement effective marketing strategies. In this article, we’re… Read more
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Navigating the New Normal: The Future of Work
What does the future of work look like? The COVID-19 pandemic forced a rapid shift towards remote work, fundamentally altering the way many businesses operate. While the initial transition had its challenges, remote work has proven to be a viable and productive model for many organisations. As the world continues to adapt to the new normal, the future of work… Read more
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How to Achieve Sustainability in Your Marketing
These days, you, me, and consumers with a conscience are increasingly conscious of the impact their purchasing decisions have on the planet. As a result, sustainability has become a major factor in consumer choices. Businesses that fail to address sustainability concerns risk alienating their customers and damaging their reputation. The Growing Importance of Sustainability in… Read more
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Navigating the Metaverse: A New Frontier for Brands
Have you considered how the metaverse will affect your marketing? Before we get to that, what on earth is the metaverse anyway? The metaverse is a digital universe where users can interact with each other and digital objects in a 3D environment. It may sound far fetched to us middle-aged marketers but not to Gen… Read more
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The Coaching Catalyst: Fostering Growth and Connection
Today’s blog comes from Lyn Roseaman, TEDx Speaker, Author and Coach, empowering you to stand out and influence target audiences with your presentations, keynotes and thought pieces. If you want to captivate your audience and make a lasting impression, get in touch with Lyn at Now You’re Talking. _________________________________________________________________ What is coaching? Short-term connection to impart specific… Read more
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How to Make Money with Social Media Jobs
Did you know that you can earn money from spending time on social media? Plus, these social media jobs are much easier than you think! With the increasing popularity of social media platforms, businesses are recognising the importance of having a strong online presence. Markedly, this has led to a surge in demand for individuals who can… Read more
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Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different;… Read more
