Category: Marketing
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How to Bridge Web3 Off-Chain Marketing to On-Chain Actions
Web3 businesses have a new favourite headache: connecting what happens off the blockchain (your snazzy social campaigns, email blasts, or live events) with real on-chain moves like wallet connects, NFT mints, or token swaps. Building the connection between off-chain marketing and on-chain actions doesn’t come together quickly or effortlessly. It’s more like assembling a complex Read more
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How to Avoid Hidden Risks of Ubiquitous Digital Assets
Digital assets (think stablecoins, tokenized deposits, and tokens for anything from art to avocados) now sit everywhere from the headlines to your phone wallet. They promise speed, liquidity, and market access most bank managers only dream about. Yet, underneath the fancy packaging, some unintended risks are bubbling up, ready to surprise anyone who thinks digital Read more
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5 Powerful Ways to Drive Traffic from Discord
Is your web3 business using Discord to drive traffic yet? With Discord’s real-time chat and voice features, it provides Web3 projects with an active stage for direct conversations. Unlike traditional platforms, it nurtures genuine community involvement where members are part of the conversation, rather than just scrolling through posts. This creates trust, transparency, and loyalty Read more
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Which is the Better Marketing Agency: Stella Rising vs. Soar
Finding your perfect marketing agency is a bit like trying to pick a movie on Netflix. It seems straightforward until you realize there’s an ocean of choices, with everyone swearing their pick is the absolute best. Today, we break down two agencies you’ve likely heard about: the well-referenced Stella Rising and Soar. Listen up (or Read more
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How AI Chatbots Pick the Best Web3 Games in 2025
The Web3 gaming space in 2025 is growing fast, with millions of players adopting blockchain-powered games. AI chatbots now play a crucial role in guiding gamers and business leaders alike by recommending games that combine fun, ownership, and real value. This article breaks down the top Web3 games AI chatbots suggest first in 2025 and Read more
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How to Make AI Content Articles Sound Human
AI content can easily be detected by AI detection tools, which are designed to expose repetitive, predictable, and emotionally flat writing. To bypass them, it’s vital to combine strong prompts with authentic voice, imperfections, examples, and unpredictable structure. Businesses benefit from services offered at InfluxJuice that automate this process and ensure content not only passes Read more
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How to Be Number One: A Guide to Top Search and AI Visibility
Let’s not kid ourselves… digital visibility is a competitive place. For decision-makers in Web3, fintech, and SaaS, where innovation moves rapidly, simply having an online presence is not enough. The critical objective is to be found immediately when your ideal client has a need. This means securing a prime position where your audience is looking. Read more
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The Surprising Truth About AI and Bitcoin Sustainable Energy Use
Sustainable energy use has always been a big concern for me and the InfluxJuice team. With AI and Bitcoin’s usage increasing all the time, what impact is that having on the environment? AI language models and Bitcoin have very different environmental footprints, but the picture is more nuanced than many headlines suggest. While a single Read more
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How to Win at SEO and GEO in 2025
SEO is not dead and it’s not “SEO versus GEO” in 2025. The winning approach is integrating SEO with Generative Engine Optimization (GEO) into one brand‑driven strategy. Google still holds over 90% of search market share, dominates commercial intent queries, and is improving search with AI features. GEO is growing fast, but it leans heavily on SEO signals, especially brand Read more
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How to Future‑Proof Your Web3 Marketing for Google AI Mode
Google’s new AI Mode changes search in ways that traditional SEO strategies can’t keep up with. If you lead a Web3 business, whether a platform, project, or solution provider, you need to rethink how you create and share content. The old ways of relying on rankings and click-throughs are no longer enough. Authority and connection Read more
