Category: Latest Marketing Tips
-
How to Create Authentic TikTok Ads That Gen Z Loves
TikTok has rapidly evolved from a platform for short-form videos to a powerful marketing tool, particularly for reaching Gen Z. This demographic, born between the late 1990s and early 2010s, is highly engaged with the platform and is increasingly influencing consumer trends. To effectively target Gen Z with TikTok ads, marketers must understand their unique Read more
-
How to Achieve Marketing Success with Personalisation at Scale
If there’s one marketing trend you can’t ignore in 2024, it’s personalisation. But, we’re not just talking about sending emails with someone’s name in the subject line. Personalisation is evolving, and at scale. It’s about delivering the right message, to the right person, at the right time—and on a massive level. Sounds daunting? Don’t worry, Read more
-
How to Boost Your Business Reach on Instagram Using its Best Features
Instagram isn’t just a place for influencers, cats being catty, holiday snaps, and avocado toast anymore. For businesses, it’s a marketing powerhouse. Whether you’re a small business or a global brand, Instagram’s features—particularly carousels—can be leveraged to boost engagement, attract followers, and drive sales. In this article, we’ll dive into how businesses can effectively use Read more
-
Boost Q4 Sales with These 13 Proven Strategies
The fourth quarter of the year is here and it’s time for us business peeps to boost Q4 sales and increase revenue. With the holiday season approaching, consumers are more likely to be spending money. However, competition is also fierce during this time of year. To stand out from the crowd, businesses need to implement effective marketing strategies. In this article, we’re Read more
-
How to Achieve Sustainability in Your Marketing
These days, you, me, and consumers with a conscience are increasingly conscious of the impact their purchasing decisions have on the planet. As a result, sustainability has become a major factor in consumer choices. Businesses that fail to address sustainability concerns risk alienating their customers and damaging their reputation. The Growing Importance of Sustainability in Read more
-
Navigating the Metaverse: A New Frontier for Brands
Have you considered how the metaverse will affect your marketing? Before we get to that, what on earth is the metaverse anyway? The metaverse is a digital universe where users can interact with each other and digital objects in a 3D environment. It may sound far fetched to us middle-aged marketers but not to Gen Read more
-
Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different; Read more
-
How to Find the Best Digital Marketing Agency
Content writer and lead generation specialist Gourav Giroh has joined the InfluxJuice blog contributors. Today he’s sharing everything he’s learned working with digital marketing agencies like InfluxJuice. Hired to bring their experience and expertise to do the heavy lifting of amplifying your brand, leaving you to focus on your expertise and what you do best. Read more
-
Why Video is the Future of Digital Advertising
Rich Newman, Brand and Social Media Strategist at PMW, is sharing his article on the future of digital advertising with us today. Rich is a creative social media specialist with eleven years’ experience in this field. He’s worked with many renowned brands, creating highly-successful social media strategies and content. Having worked with brands such as Kia Read more
-
How Entrepreneurs can Squeeze the Best out of the Rest of 2024
Sid Madge is kindly sharing his article on our blog today. Sid is founder of Meee (My Education Employment Enterprise), which draws on the best creativity and thinking from the worlds of branding, psychology, neuroscience, education and sociology, to help people achieve extraordinary lives. _________________________________________________________________ As entrepreneurs and start-up founders, we know that we need to put Read more
