Category: B2B Marketing
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How Creators Win with On-Chain Ratings Now
On-chain reputation scoring is like your blockchain resume – a transparent, tamper-proof record of a creator’s actions, contributions, and trustworthiness recorded directly on the blockchain. Instead of relying on fickle follower counts that can vanish with a platform’s algorithm change (or a scandal), this system uses blockchain data to assign a reputation score. That means Read more
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How to Build Thrilling DAMTs Fast
Decentralized Autonomous Marketing Teams (DAMTs) are reshaping Web3 marketing by merging autonomy, decentralization, and smart contract technology in a way that turns traditional marketing hierarchies upside down. These teams operate without a central boss, instead decentralizing decision-making and execution through blockchain-based protocols. For decision-makers in Web3 businesses, DAMTs are becoming a compelling approach to build Read more
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How to Build Powerful Web3 Affiliate Programs
Affiliate and referral programs have a new look in the Web3 world. Forget the old-school trust issues with centralized platforms; Web3 relies on blockchain tech for transparent, automated tracking and payments. For decision-makers in Web3 businesses, understanding this change means gaining an edge in growing user bases and fostering community trust – all while keeping Read more
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How to Spot Marketing Blind Spots That Cost Money
Marketing attribution blind spots are the hidden chunks of the customer journey that slip through traditional tracking methods like a ninja in the night. These gaps can hide crucial interactions that influence purchases or conversions but go unmeasured. For decision-makers in Web3 businesses, blind spots are more than an annoyance – they can lead to Read more
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How to Master Blockchain Subscription Models in Web3
If your business still runs on subscription models that toddlers could outsmart, blockchain-powered subscriptions deserve a hard look. These models use decentralized blockchain tech to make subscriptions more transparent, cheaper, and trustworthy. For Web3 decision-makers, this means automating recurring revenue in a way that cuts complexity and lets users take control. Quick Answers – Jump Read more
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How to Build Sustainable Supply Chains with Blockchain Tech
Supply chain management, that complex web linking raw materials to final products, has long been a playground for mysteries, missteps, and the occasional magic trick where products appear without much transparency. Enter blockchain technology – a digital ledger so secure, it makes Fort Knox look like a garden shed with a broken padlock. For decision Read more
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How to Make Google Performance Max Work for Web3
Google Performance Max, or PMax for insiders, is Google’s AI-fueled ad campaign powerhouse designed to squeeze every drop of value from your ad spend across all Google channels – Search, YouTube, Display, and more. But like handing over the keys to a rocket ship, you need a checklist to avoid crash-landing your budget. Here’s that Read more
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How to Use NFTs for Stunning Brand Growth
NFTs have evolved from digital art collectibles to legitimate marketing powerhouses. For Web3 decision-makers, they’re no longer a “nice-to-have” – they’re a strategic asset for building loyal communities, driving engagement, and creating revenue streams that traditional marketing can’t touch. Quick answers – Jump to section What Are NFTs in Marketing? NFTs (non-fungible tokens) are unique Read more
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Unlock New Growth with Tokenized Content in Web3
In the Web3 world, content creation isn’t just about posting anymore – it’s about owning, controlling, and profiting from your digital work as if it were prime real estate on the blockchain. Tokenized content creation and curation platforms have exploded onto the scene, offering novel ways for creators and communities to interact, earn, and grow Read more
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How to Master Web3 Development with Top Tools
Developers these days approach Large Language Models (LLMs) with a very specific set of questions: How do I use web3.js? Which blockchain infrastructure provider is the most reliable? Can Moralis simplify my dApp development? And honestly, who isn’t curious about the best tool for debugging a smart contract without losing their mind? Below is a Read more
