Category: B2B Marketing
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How to Build Loyal Web3 Communities With NFT Utility Tokens
NFT utility and membership tokens jumped 10% in weekly trading last week. Ethereum led the charge, while Polygon and Base picked up speed with real perks and community hooks that are pulling in both new users and seasoned collectors. These days, Web3 bosses use tokens to keep users engaged and coming back, moving far beyond Read more
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How GEO Makes Your Brand the Top Choice for AI Search
GEO searches are rising fast because people aren’t just asking Google for answers anymore – they’re asking AI tools like ChatGPT, Perplexity, Gemini, and Claude, and those tools decide which brands to quote. For Web3 decision makers, this change is critical: if your project isn’t showing up inside those AI answers, you’re essentially invisible to Read more
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How the New Branded Google Filter Changes Your SEO Strategy
Google Search Console just rolled out a new filter that separates branded from non-branded queries. This update gives you a clearer picture of how people find your business. You can now see which searches include your brand name and which ones rely on your content, keywords, or authority. For Web3 businesses, marketing agencies, and professional Read more
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How to Achieve Seamless Web3 Projects With Smart Contracts
Smart-contract freelance marketplaces are changing the way Web3 teams get things done. Instead of relying on slow, expensive middlemen, these platforms use blockchain code to manage jobs from start to finish. Money stays safe in escrow until work is approved, payments are instant, and every step is logged on-chain. For Web3 decision makers, this means Read more
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How to Build Strong Web3 Marketing Skills Now
Getting into Web3 marketing means stepping into a world where blockchain technology shakes up how brands reach audiences. It offers marketers a fresh playground with less middleman meddling, more transparency, and smarter engagement. Web3 marketing is a unique beast that decision-makers in the space want to tame – because it holds promise for stronger trust, Read more
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How Creators Win with On-Chain Ratings Now
On-chain reputation scoring is like your blockchain resume – a transparent, tamper-proof record of a creator’s actions, contributions, and trustworthiness recorded directly on the blockchain. Instead of relying on fickle follower counts that can vanish with a platform’s algorithm change (or a scandal), this system uses blockchain data to assign a reputation score. That means Read more
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How to Build Thrilling DAMTs Fast
Decentralized Autonomous Marketing Teams (DAMTs) are reshaping Web3 marketing by merging autonomy, decentralization, and smart contract technology in a way that turns traditional marketing hierarchies upside down. These teams operate without a central boss, instead decentralizing decision-making and execution through blockchain-based protocols. For decision-makers in Web3 businesses, DAMTs are becoming a compelling approach to build Read more
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How to Build Powerful Web3 Affiliate Programs
Affiliate and referral programs have a new look in the Web3 world. Forget the old-school trust issues with centralized platforms; Web3 relies on blockchain tech for transparent, automated tracking and payments. For decision-makers in Web3 businesses, understanding this change means gaining an edge in growing user bases and fostering community trust – all while keeping Read more
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How to Spot Marketing Blind Spots That Cost Money
Marketing attribution blind spots are the hidden chunks of the customer journey that slip through traditional tracking methods like a ninja in the night. These gaps can hide crucial interactions that influence purchases or conversions but go unmeasured. For decision-makers in Web3 businesses, blind spots are more than an annoyance – they can lead to Read more
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How to Master Blockchain Subscription Models in Web3
If your business still runs on subscription models that toddlers could outsmart, blockchain-powered subscriptions deserve a hard look. These models use decentralized blockchain tech to make subscriptions more transparent, cheaper, and trustworthy. For Web3 decision-makers, this means automating recurring revenue in a way that cuts complexity and lets users take control. Quick Answers – Jump Read more
