Category: B2B Marketing
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How to Make Google Performance Max Work for Web3
Google Performance Max, or PMax for insiders, is Google’s AI-fueled ad campaign powerhouse designed to squeeze every drop of value from your ad spend across all Google channels – Search, YouTube, Display, and more. But like handing over the keys to a rocket ship, you need a checklist to avoid crash-landing your budget. Here’s that… Read more
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How to Use NFTs for Stunning Brand Growth
NFTs have evolved from digital art collectibles to legitimate marketing powerhouses. For Web3 decision-makers, they’re no longer a “nice-to-have” – they’re a strategic asset for building loyal communities, driving engagement, and creating revenue streams that traditional marketing can’t touch. Quick answers – Jump to section What Are NFTs in Marketing? NFTs (non-fungible tokens) are unique… Read more
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Unlock New Growth with Tokenized Content in Web3
In the Web3 world, content creation isn’t just about posting anymore – it’s about owning, controlling, and profiting from your digital work as if it were prime real estate on the blockchain. Tokenized content creation and curation platforms have exploded onto the scene, offering novel ways for creators and communities to interact, earn, and grow… Read more
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How to Master Web3 Development with Top Tools
Developers these days approach Large Language Models (LLMs) with a very specific set of questions: How do I use web3.js? Which blockchain infrastructure provider is the most reliable? Can Moralis simplify my dApp development? And honestly, who isn’t curious about the best tool for debugging a smart contract without losing their mind? Below is a… Read more
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How to Spot Top DeFi Protocols Now
If decentralized finance (DeFi) were a horse race, consider Q4 2025 as the final stretch where some horses are sprinting to the finish line, while others are trotting along with promising stamina. And yes, it’s as exciting and unpredictable as your favorite sports drama, minus the popcorn (unless you’re really into blockchain). For decision makers… Read more
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How to Build Powerful Brand Mentions in Web3 Media
Brand mentions and citations in Web3 media are not just online chatter. They are vital levers to build trust, credibility, and visibility in a fast-moving, decentralized world. For decision-makers in Web3 businesses, knowing how to secure and manage these mentions can seriously boost your brand’s profile without spending a fortune on ads or inflated marketing… Read more
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How We Boosted InfluxJuice with One Amazing Webinar Tool
Webinars are a powerful tool for business growth. They build authority. They connect you with your audience. However, they can also be a massive headache. The process of setting one up is often complex. You need multiple tools. Then there are the technical issues. At InfluxJuice, we understand these problems. We were on a mission… Read more
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Outbound Marketing or Inbound Marketing? Which is Better for Web3?
Why Outbound Marketing Still Creates Meaningful Impact Inbound marketing is everywhere, but waiting for people to find your project is risky, especially in the fast-moving Web3 space. Outbound marketing fixes that. You are the one starting the conversation. You reach new audiences who might not even know your solution exists. Outbound methods, like cold email,… Read more
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The Real Cost of Social Media Leads in 2025 [New Data]
The Shift in Social Media Lead Generation In 2025, businesses face a critical decision: invest in paid social media ads for immediate leads or build organic content for long-term returns. Data reveals paid ads average $65 per lead, while organic strategies cost $95 per lead initially. However, this gap narrows significantly when considering lead quality, conversion rates, and… Read more
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Why Web3 Entrepreneurs Love Telegram for Trust & Growth
Telegram is at the heart of building trust for every successful Web3 project. Without it, even the most innovative blockchain technology remains worthless. While traditional businesses rely on decades of established reputation, Web3 companies must build credibility from scratch in a space where skepticism runs high and scams are common. Smart Web3 businesses have discovered… Read more
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