Category: B2B Marketing
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8 Proven Wallet UX Designs That Keep Users Engaged
Wallet UX is where good growth goes to die. People arrive excited, then they hit a wall: a scary pop-up, a weird network name, a fee they did not expect, or a signing request that reads like it was written by a bored lawyer. Then they leave, and you call it “low intent” to protect Read more
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8 Simple Signals That Make Fintech Sign Ups Easier
Fintech sign-ups do not fail because people hate forms. They fail because people sense risk, even if they cannot explain it in one sentence. In Web3, that feeling is louder, because users have seen rug pulls, fake support accounts, and “connect wallet” buttons that behave like traps. Today’s blog breaks down eight signals that show Read more
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8 Lead Magnets Fintech Companies Use Instead of Free Demos
If you sell fintech into Web3 teams, you have probably heard the same line a hundred times: “Can we just get a demo?” Sometimes they mean it. Often they mean, “I want to look busy, yet I’m not ready to buy.” A demo can still work, yet it is a weak default because it asks Read more
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How to Pass 6 EU DeFi Compliance Checks
If your DeFi project targets EU users, you are not just shipping smart contracts. You are stepping into a rulebook that was written for banks, then awkwardly stapled onto crypto, and then handed to you with a smile that says, good luck. This blog breaks down six compliance checks you should run before you market, Read more
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5 Distribution Channels Web3 Startups Ignore But Shouldn’t
If you work in Web3, you have probably posted on X, opened a Discord, and told yourself “community” will do the rest. Then you look up three months later and realise you have a loud room, a quiet pipeline, and a team that is tired. This blog is the fix. You will get five distribution Read more
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How to Pick 7 Web3 Analytics Tools That Give Clean Answers Fast
You did not quit Google Analytics because you hate charts. You quit because you got tired of cookie banners, missing data, and reports that tell you what happened but not why. In Web3, it gets worse, because your users jump between wallets, chains, dapps, and devices, and then they vanish the second they smell friction. Read more
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Social Media Trends for Web3 Teams in 2026
Social media in 2026 is less like a party and more like a crowded train station. People are not there to admire your brand colours. They are there to get somewhere fast, find an answer, and avoid wasting time on strangers who talk too much. If you work in Web3, this matters even more because Read more
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How to Write Content That ChatGPT and Gemini Quote
You used to write for Google. Now you also write for machines that talk back. ChatGPT, Gemini, and other AI tools don’t “rank” your page the same way a browser search does, yet they still decide whether to quote you, link you, or ignore you. If you work in Web3, this gets spicy fast, because Read more
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Voice Search Trends for Fintech: What Users Ask Their Smart Devices
Voice search is changing how people ask questions about money and crypto. Instead of typing “what is a gas fee,” someone just asks their phone out loud. For Web3 teams, this matters because voice search works differently than regular search. People talk to devices like they talk to friends, which means they ask questions in Read more
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How to Supercharge B2B Payments With Powerful APIs
Picking the right B2B payment API in 2025 is like choosing the best shoes for a marathon – if you get it wrong, you’ll feel every bump. Web3 founders and small business owners want fast, simple, and reliable ways to move money across borders. Yet, when you ask “Which payment API is best for small Read more
