Category: Ethical Business
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How to Achieve Sustainability in Your Marketing
These days, you, me, and consumers with a conscience are increasingly conscious of the impact their purchasing decisions have on the planet. As a result, sustainability has become a major factor in consumer choices. Businesses that fail to address sustainability concerns risk alienating their customers and damaging their reputation. The Growing Importance of Sustainability in… Read more
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Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different;… Read more
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Rebranding for a New Era: A Guide to Modern Branding
These days, the marketplace is so competitive that brands must go beyond simply selling products or services. They need to connect with consumers on a deeper level with their branding, by establishing a strong brand identity and purpose. The Evolution of Branding For the past few years, since the pandemic, the shift towards digital-first marketing strategies has… Read more
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Why Corporate Social Responsibility is More Important Than Ever for Your Startup
Gone are the days when businesses operated in a vacuum, solely focused on the bottom line. Today’s consumers are increasingly discerning, demanding transparency and purpose from the brands they support. This is where Corporate Social Responsibility (CSR) comes into play, and for startups, it’s no longer a “nice to have” but a strategic imperative. Why CSR Matters More Than Ever We live in… Read more
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Influencers and Brands: A Powerful Partnership for a Sustainable Future
The world is waking up to the urgent need for sustainability. From individuals making conscious choices to corporations implementing eco-friendly practices, a global shift towards a greener future is underway. Social media influencers, with their ability to connect with and inspire millions, are playing a pivotal role in driving this positive change. Fashion’s Green Revolution Traditionally, the fashion industry has been… Read more
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3 Luxury Beauty Brands Leading the Way with Sustainability
Today we’re revealing 3 luxury beauty brands whose sustanability practices are an inspiration. We hope it will make you consider what you do at work and in your business to limit your carbon footprint? Sim Kern, USA Today bestselling author of The Free People’s Village, posted a shocking yet hopeful video on their Instagram feed. In… Read more
