Category: Social Media Marketing
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How to Create Authentic TikTok Ads That Gen Z Loves
TikTok has rapidly evolved from a platform for short-form videos to a powerful marketing tool, particularly for reaching Gen Z. This demographic, born between the late 1990s and early 2010s, is highly engaged with the platform and is increasingly influencing consumer trends. To effectively target Gen Z with TikTok ads, marketers must understand their unique… Read more
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How to Boost Your Business Reach on Instagram Using its Best Features
Instagram isn’t just a place for influencers, cats being catty, holiday snaps, and avocado toast anymore. For businesses, it’s a marketing powerhouse. Whether you’re a small business or a global brand, Instagram’s features—particularly carousels—can be leveraged to boost engagement, attract followers, and drive sales. In this article, we’ll dive into how businesses can effectively use… Read more
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The Future of Social Media: Emerging Platforms and Trends
Social media has dramatically reshaped the way we communicate, consume content, and interact with brands. As technology continues to evolve, so too does the spectrum of social media. In this article, we’ll explore some of the emerging platforms and trends that are shaping the future of social media. The Rise of Short-Form Video Short-form video… Read more
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How to Achieve Sustainability in Your Marketing
These days, you, me, and consumers with a conscience are increasingly conscious of the impact their purchasing decisions have on the planet. As a result, sustainability has become a major factor in consumer choices. Businesses that fail to address sustainability concerns risk alienating their customers and damaging their reputation. The Growing Importance of Sustainability in… Read more
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How to Make Money with Social Media Jobs
Did you know that you can earn money from spending time on social media? Plus, these social media jobs are much easier than you think! With the increasing popularity of social media platforms, businesses are recognising the importance of having a strong online presence. Markedly, this has led to a surge in demand for individuals who can… Read more
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Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different;… Read more
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How to Find the Best Digital Marketing Agency
Content writer and lead generation specialist Gourav Giroh has joined the InfluxJuice blog contributors. Today he’s sharing everything he’s learned working with digital marketing agencies like InfluxJuice. Hired to bring their experience and expertise to do the heavy lifting of amplifying your brand, leaving you to focus on your expertise and what you do best.… Read more
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Why Video is the Future of Digital Advertising
Rich Newman, Brand and Social Media Strategist at PMW, is sharing his article on the future of digital advertising with us today. Rich is a creative social media specialist with eleven years’ experience in this field. He’s worked with many renowned brands, creating highly-successful social media strategies and content. Having worked with brands such as Kia… Read more
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How to market your business… when you hate social media
Read any guide on the best way to market your business and you’re bound to find social media high up the list – and sometimes, the only thing on the list. But what if the thought of all this posting, sharing, liking, boosting, engaging, following and what not else leaves you cold? Should you suppress… Read more
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How to Skyrocket Your App Launch: 5 Insider Tips for Massive Downloads
So, your app is ready for the big stage. But in a sea of 4.41 million apps, how do you get yours noticed and downloaded? The answer lies in a well-crafted PR and communications strategy. Yes, creating a buzz is all well and good, but more importantly, you must strategically position your app in front of the right people. Here’s… Read more
