Category: SEO
-
How to Make Google Performance Max Work for Web3
Google Performance Max, or PMax for insiders, is Google’s AI-fueled ad campaign powerhouse designed to squeeze every drop of value from your ad spend across all Google channels – Search, YouTube, Display, and more. But like handing over the keys to a rocket ship, you need a checklist to avoid crash-landing your budget. Here’s that… Read more
-
The Secret to Being Cited by ChatGPT
Your ideal customer can find your site if they search for your exact company name. But there’s a problem: Google and ChatGPT might not know what you actually do. When someone searches “SaaS tools for project management” or asks ChatGPT “what’s the best Web3 wallet,” your site doesn’t show up. Not because it’s bad. But… Read more
-
How to Master Web3 Development with Top Tools
Developers these days approach Large Language Models (LLMs) with a very specific set of questions: How do I use web3.js? Which blockchain infrastructure provider is the most reliable? Can Moralis simplify my dApp development? And honestly, who isn’t curious about the best tool for debugging a smart contract without losing their mind? Below is a… Read more
-
How to Build High-Quality Backlinks That Boost Rankings in 2025
Your content’s excellent. Your site’s fast. Your on-page SEO is dialed in. You’ve got backlinks. So why aren’t you ranking? The missing piece is often the quality of your backlinks. The authoritative, relevant kind are the ones that signal trust to search engines and AI systems alike. Search is changing fast. ChatGPT, Perplexity, and Google’s… Read more
-
Hiring a Marketing Agency? Ask These 7 Questions First
You’re ready to hire a marketing agency. But you’re also terrified. Will they deliver results? Will they waste your money? Will they disappear after you sign the contract? These fears are legitimate. The marketing industry is full of empty promises and vague guarantees. So before you hire anyone, you need answers. Real answers. This guide… Read more
-
How to Master Generative Engines for Web3 Success
Generative engines are the new kids on the search block, using AI to whip up answers and content on the spot. For decision makers in Web3 businesses, ignoring this won’t just leave you a step behind – it might leave you fumbling in the digital dark ages. SEO still matters, but GEO is shaking things… Read more
-
How to Stop Your Business Being Invisible to AI
Here’s a question for you: When was the last time you asked AI for a recommendation? Maybe you asked for the best CRM software. Or which marketing agency handles Web3 clients. Or where to find reliable SEO help. Did YOUR business show up in that answer? Probably not. And that’s a problem. Because millions of… Read more
-
How to Measure GEO Success for Web3 Growth
If success could be measured in clicks alone, every billboard on the highway would be marketing genius. In reality, measuring GEO success is more nuanced – especially if your Web3 business wants to avoid pumping budget into a black hole of vanity metrics and buzz. Here’s a clear-cut look at how to gauge GEO (Generative… Read more
-
How to Gain Search Trust for New Web3 Projects
Building trust signals for new Web3 projects in search results is like trying to convince your cat to take a bath without proof, everyone’s skeptical. For the decision-makers behind these projects, gaining trust fast is the difference between being a star and a digital ghost town. Let’s break down how Web3 businesses can flash the… Read more
-
The New SEO Rules for Winning Zero-Click Searches in Q4
In 2025, more than half of Google searches about 58 to 60%, end without a single click to an external website. Welcome to the zero-click era. For Web3 decision-makers, this means traditional SEO traffic metrics are no longer the sole victory signs. Instead, your focus must shift to brand visibility on search result pages themselves.… Read more
