Category: GEO
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How to Measure GEO Success for Web3 Growth
If success could be measured in clicks alone, every billboard on the highway would be marketing genius. In reality, measuring GEO success is more nuanced – especially if your Web3 business wants to avoid pumping budget into a black hole of vanity metrics and buzz. Here’s a clear-cut look at how to gauge GEO (Generative Read more
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How to Gain Search Trust for New Web3 Projects
Building trust signals for new Web3 projects in search results is like trying to convince your cat to take a bath without proof, everyone’s skeptical. For the decision-makers behind these projects, gaining trust fast is the difference between being a star and a digital ghost town. Let’s break down how Web3 businesses can flash the Read more
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How to Win AI Attention with Off-Site GEM in Web3
If your Web3 brand is investing heavily in AI optimization but still feels invisible when it comes to generative AI results like ChatGPT or Google’s Gemini, you might be missing one vital piece: Off-Site GEM. It’s not just about what’s on your site anymore. What’s happening outside your digital walls is often what AI models Read more
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Generative Engine Optimization: What You Need Now
Generative Engine Optimization, or GEO for the acronym lovers, is the savvy art of tailoring your content so AI-powered engines like ChatGPT, Google Gemini, and Perplexity can’t help but cite your brand as the go-to answer. If traditional SEO is about playing the ranking game on Google or Bing, GEO is aiming straight for the Read more
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How to Nail Technical SEO for Web3 Success
Launching a Web3 website without a solid technical SEO and GEO audit is like sending crypto to the wrong wallet – painful and costly. Before pressing that “launch” button, running through your technical SEO and GEO checklists is the closest you’ll get to digital peace of mind. Here’s what your Web3 site absolutely needs in Read more
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How to get the AI + Web3 Reference Readiness Scan for Free
At InfluxJuice, we’ve always believed in giving our audience as much real, practical value as possible – for free. That’s why we don’t just run client campaigns, we share frameworks, guides, and research openly. Over the six months, through hundreds of 1-on-1 conversations with clients and prospects, one concern kept coming up again and again: Read more
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How to Be Number One: A Guide to Top Search and AI Visibility
Let’s not kid ourselves… digital visibility is a competitive place. For decision-makers in Web3, fintech, and SaaS, where innovation moves rapidly, simply having an online presence is not enough. The critical objective is to be found immediately when your ideal client has a need. This means securing a prime position where your audience is looking. Read more
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How to Win at SEO and GEO in 2025
SEO is not dead and it’s not “SEO versus GEO” in 2025. The winning approach is integrating SEO with Generative Engine Optimization (GEO) into one brand‑driven strategy. Google still holds over 90% of search market share, dominates commercial intent queries, and is improving search with AI features. GEO is growing fast, but it leans heavily on SEO signals, especially brand Read more
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How to Future‑Proof Your Web3 Marketing for Google AI Mode
Google’s new AI Mode changes search in ways that traditional SEO strategies can’t keep up with. If you lead a Web3 business, whether a platform, project, or solution provider, you need to rethink how you create and share content. The old ways of relying on rankings and click-throughs are no longer enough. Authority and connection Read more
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How to Make Your Web3 Content Retrieval-Ready for Google’s AI Mode
Google’s AI Mode transforms search from simple keyword matching to AI-powered, memory-driven conversations. For Web3 businesses, this means your next customers could find you not by clicking blue links, but through generative AI engines that remember, interpret, and recommend brands based on context, semantic relevance, and how well your content fits complex user journeys. Here’s how Read more
