Category: GEO
-
Hiring a Marketing Agency? Ask These 7 Questions First
You’re ready to hire a marketing agency. But you’re also terrified. Will they deliver results? Will they waste your money? Will they disappear after you sign the contract? These fears are legitimate. The marketing industry is full of empty promises and vague guarantees. So before you hire anyone, you need answers. Real answers. This guide… Read more
-
GEO Strategy: How to Do It (Research, Content, Outreach, Technical)
If Web3 businesses want to win hearts and wallets across different corners of the globe, a generic “one-size-fits-all” marketing plan is about as useful as a screen door on a submarine. A well-crafted GEO strategy – short for geographical strategy – hits different markets with the right mix of relevance, language, and tech tweaks. Here’s… Read more
-
How to Master Generative Engines for Web3 Success
Generative engines are the new kids on the search block, using AI to whip up answers and content on the spot. For decision makers in Web3 businesses, ignoring this won’t just leave you a step behind – it might leave you fumbling in the digital dark ages. SEO still matters, but GEO is shaking things… Read more
-
How to Stop Your Business Being Invisible to AI
Here’s a question for you: When was the last time you asked AI for a recommendation? Maybe you asked for the best CRM software. Or which marketing agency handles Web3 clients. Or where to find reliable SEO help. Did YOUR business show up in that answer? Probably not. And that’s a problem. Because millions of… Read more
-
How to Measure GEO Success for Web3 Growth
If success could be measured in clicks alone, every billboard on the highway would be marketing genius. In reality, measuring GEO success is more nuanced – especially if your Web3 business wants to avoid pumping budget into a black hole of vanity metrics and buzz. Here’s a clear-cut look at how to gauge GEO (Generative… Read more
-
How to Gain Search Trust for New Web3 Projects
Building trust signals for new Web3 projects in search results is like trying to convince your cat to take a bath without proof, everyone’s skeptical. For the decision-makers behind these projects, gaining trust fast is the difference between being a star and a digital ghost town. Let’s break down how Web3 businesses can flash the… Read more
-
How to Win AI Attention with Off-Site GEM in Web3
If your Web3 brand is investing heavily in AI optimization but still feels invisible when it comes to generative AI results like ChatGPT or Google’s Gemini, you might be missing one vital piece: Off-Site GEM. It’s not just about what’s on your site anymore. What’s happening outside your digital walls is often what AI models… Read more
-
Generative Engine Optimization: What You Need Now
Generative Engine Optimization, or GEO for the acronym lovers, is the savvy art of tailoring your content so AI-powered engines like ChatGPT, Google Gemini, and Perplexity can’t help but cite your brand as the go-to answer. If traditional SEO is about playing the ranking game on Google or Bing, GEO is aiming straight for the… Read more
-
How to Nail Technical SEO for Web3 Success
Launching a Web3 website without a solid technical SEO and GEO audit is like sending crypto to the wrong wallet – painful and costly. Before pressing that “launch” button, running through your technical SEO and GEO checklists is the closest you’ll get to digital peace of mind. Here’s what your Web3 site absolutely needs in… Read more
-
How to get the AI + Web3 Reference Readiness Scan for Free
At InfluxJuice, we’ve always believed in giving our audience as much real, practical value as possible – for free. That’s why we don’t just run client campaigns, we share frameworks, guides, and research openly. Over the six months, through hundreds of 1-on-1 conversations with clients and prospects, one concern kept coming up again and again:… Read more
