Category: GEO
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How User-Generated Content Shapes Your SEO Authority Now
What is user-generated content (UGC) and why is it a vital cog in your brand’s visibility? Google was (and still is) the Queen when it comes to search engines. But now, search is happening everywhere. From Reddit and TikTok to Quora and inside AI engines. These platforms aren’t competing with SEO, they’re feeding it. User-generated Read more
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How To Master Hyper-Personalisation At Scale And Win Customers
What is hyper-personalisation at scale? It’s using advanced AI and real-time data to tailor marketing and customer experiences so precisely that each interaction feels custom-made just for you – but done for millions at once. In Q4 and beyond, it’s not a luxury but a necessity. Studies show 80% of customers prefer brands that get Read more
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Your Social Presence in AI Answers: Visibility, Citations and Strategy
When someone asks ChatGPT which marketing agency to hire, where does the AI answer come from? The open web. And increasingly, from social media. Data shows that blogs are the top source AI uses. Reddit and Quora come next. Why? Because AI prefers text as it’s easier to read than videos. Your social presence means Read more
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How Your Social Posts Are Training AI Right Now
AI tools like ChatGPT and Google’s AI Mode don’t just guess when they answer questions. Instead, they learn from what people post, watch, and discuss online. Every LinkedIn update, YouTube video, and Reddit thread feeds the models shaping what billions read next. When someone asks an AI for advice (which agency to hire, which tool Read more
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Why AI and ML Practitioners Are Building Careers in Web3 Right Now
AI and machine learning are the base in Web3. They power how platforms work. They also help them scale and serve users. If you work in AI or ML, Web3 offers unique chances. You won’t find them anywhere else. In 2025, Web3 AI startups raised over $637 million. This made up 11% of total blockchain Read more
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The Secret to Being Cited by ChatGPT
Your ideal customer can find your site if they search for your exact company name. But there’s a problem: Google and ChatGPT might not know what you actually do. When someone searches “SaaS tools for project management” or asks ChatGPT “what’s the best Web3 wallet,” your site doesn’t show up. Not because it’s bad. But Read more
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Hiring a Marketing Agency? Ask These 7 Questions First
You’re ready to hire a marketing agency. But you’re also terrified. Will they deliver results? Will they waste your money? Will they disappear after you sign the contract? These fears are legitimate. The marketing industry is full of empty promises and vague guarantees. So before you hire anyone, you need answers. Real answers. This guide Read more
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GEO Strategy: How to Do It (Research, Content, Outreach, Technical)
If Web3 businesses want to win hearts and wallets across different corners of the globe, a generic “one-size-fits-all” marketing plan is about as useful as a screen door on a submarine. A well-crafted GEO strategy – short for geographical strategy – hits different markets with the right mix of relevance, language, and tech tweaks. Here’s Read more
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How to Master Generative Engines for Web3 Success
Generative engines are the new kids on the search block, using AI to whip up answers and content on the spot. For decision makers in Web3 businesses, ignoring this won’t just leave you a step behind – it might leave you fumbling in the digital dark ages. SEO still matters, but GEO is shaking things Read more
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How to Stop Your Business Being Invisible to AI
Here’s a question for you: When was the last time you asked AI for a recommendation? Maybe you asked for the best CRM software. Or which marketing agency handles Web3 clients. Or where to find reliable SEO help. Did YOUR business show up in that answer? Probably not. And that’s a problem. Because millions of Read more
