Category: Branding
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How Creators Win with On-Chain Ratings Now
On-chain reputation scoring is like your blockchain resume – a transparent, tamper-proof record of a creator’s actions, contributions, and trustworthiness recorded directly on the blockchain. Instead of relying on fickle follower counts that can vanish with a platform’s algorithm change (or a scandal), this system uses blockchain data to assign a reputation score. That means Read more
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How User-Generated Content Shapes Your SEO Authority Now
What is user-generated content (UGC) and why is it a vital cog in your brand’s visibility? Google was (and still is) the Queen when it comes to search engines. But now, search is happening everywhere. From Reddit and TikTok to Quora and inside AI engines. These platforms aren’t competing with SEO, they’re feeding it. User-generated Read more
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Why Sustainability Marketing Will Transform Your Business Now
Sustainability marketing emphasizes eco-friendly practices, resource efficiency, and social responsibility. Specifically, it communicates how your business minimizes environmental impact at every stage – such as sourcing, production, packaging, delivery, and recycling. Moreover, it’s about authentic commitment, not hollow promises. At InfluxJuice, we practice what we preach. For every marketing campaign we run, we plant 50 Read more
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How to Build Strong Web3 Brands with Community Ownership
Let’s get straight to it. Community-owned brand incubators are the new kids on the Web3 block, offering a fresh twist on how brands grow. Instead of sitting atop a tower making all the decisions, these incubators hand over the reins to the community. This is how brands build trust, loyalty, and scale in a space Read more
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Your Social Presence in AI Answers: Visibility, Citations and Strategy
When someone asks ChatGPT which marketing agency to hire, where does the AI answer come from? The open web. And increasingly, from social media. Data shows that blogs are the top source AI uses. Reddit and Quora come next. Why? Because AI prefers text as it’s easier to read than videos. Your social presence means Read more
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Why Reviews Are Your Most Powerful Marketing Asset
Reviews aren’t testimonials, they’re trust signals that convert prospects into clients. Jan Zajfert left us a TrustPilot review after two months of work. His domain rating jumped from 30 to 61 on Ahrefs. Daily organic traffic climbed from 3,423 to 5,031. Visit duration increased 311%. But here’s what matters more: Jan took the time to Read more
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Hiring a Marketing Agency? Ask These 7 Questions First
You’re ready to hire a marketing agency. But you’re also terrified. Will they deliver results? Will they waste your money? Will they disappear after you sign the contract? These fears are legitimate. The marketing industry is full of empty promises and vague guarantees. So before you hire anyone, you need answers. Real answers. This guide Read more
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How to Harness DePIN and Web3 to Create a Greener Business
Blockchain has matured far beyond tokens and speculation. In 2025, one of the most practical and sustainable developments is DePIN: Decentralized Physical Infrastructure Networks. These networks use blockchain and token incentives to build, operate, and share physical systems like renewable energy grids, wireless connectivity, storage, and mobility. What I love about them is how they’re Read more
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The Surprising Truth About AI and Bitcoin Sustainable Energy Use
Sustainable energy use has always been a big concern for me and the InfluxJuice team. With AI and Bitcoin’s usage increasing all the time, what impact is that having on the environment? AI language models and Bitcoin have very different environmental footprints, but the picture is more nuanced than many headlines suggest. While a single Read more
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Which is the Greenest Blockchain Now?
Which is the greenest blockchain is the question every responsible founder should be asking in 2025. If you run a business or lead a remote team, you probably care about how your growth impacts the planet. At InfluxJuice, carbon emissions and energy consumption are big concerns for us. That’s why we’re dedicating this week’s blogs Read more
