Category: Blog
Our Blog
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Content Strategy: 1100% Blog Growth in Less Than 2 Years
Small wineries often find themselves overshadowed by numerous brands in the highly competitive wine industry. This was the situation for Big Hammer Wines, a local winery in California, who needed growth in their organic traffic. With limited resources and the challenges of marketing and advertising in such a crowded field, the winery needed a method… Read more
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Alphabet’s NotebookLM: A New AI Tool to Supercharge Your Workflow
Managing your business these days, with all the information and tasks coming your way, feels like trying to drink from a fire hose. We’re bombarded with endless streams of data, documents, videos, and notes, and keeping it all straight is a challenge for anyone. While having access to this vast amount of information is incredibly… Read more
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4 Exciting Meta Updates to Transform Your AI Experience Today
Meta, the tech giant behind Facebook and Instagram, is making bold strides in the world of artificial intelligence (AI) and augmented reality (AR). Their recent AI-focused Connect showcase highlighted an ambitious array of innovations, from cutting-edge smart glasses to an upgraded AI model, Llama 3.2. These advancements could redefine how we engage with technology daily.… Read more
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Master Internal Linking for Better SEO with Link Assistant Tips
Managing the internal and external links on your website can feel like a full-time job, especially if you don’t have an SEO expert on hand. If you’re a small business and cannot afford to hire an SEO expert, you can use business tools, like we do at InfluxJuice. We use the WordPress plugin from AIOSEO.… Read more
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Leveraging AI in Marketing: A Practical Guide
Leveraging AI in marketing is essential for every business worth its salt. Artificial Intelligence (AI) has rapidly evolved from a futuristic concept to a tangible reality, reshaping industries across the globe. The marketing world is no exception. AI-powered tools are revolutionising how businesses engage with customers, analyse data, and optimise campaigns. In this guide, we’ll… Read more
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How to Create Authentic TikTok Ads That Gen Z Loves
TikTok has rapidly evolved from a platform for short-form videos to a powerful marketing tool, particularly for reaching Gen Z. This demographic, born between the late 1990s and early 2010s, is highly engaged with the platform and is increasingly influencing consumer trends. To effectively target Gen Z with TikTok ads, marketers must understand their unique… Read more
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How to Achieve Marketing Success with Personalisation at Scale
If there’s one marketing trend you can’t ignore in 2024, it’s personalisation. But, we’re not just talking about sending emails with someone’s name in the subject line. Personalisation is evolving, and at scale. It’s about delivering the right message, to the right person, at the right time—and on a massive level. Sounds daunting? Don’t worry,… Read more
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How to Boost Your Business Reach on Instagram Using its Best Features
Instagram isn’t just a place for influencers, cats being catty, holiday snaps, and avocado toast anymore. For businesses, it’s a marketing powerhouse. Whether you’re a small business or a global brand, Instagram’s features—particularly carousels—can be leveraged to boost engagement, attract followers, and drive sales. In this article, we’ll dive into how businesses can effectively use… Read more
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The Future of Social Media: Emerging Platforms and Trends
Social media has dramatically reshaped the way we communicate, consume content, and interact with brands. As technology continues to evolve, so too does the spectrum of social media. In this article, we’ll explore some of the emerging platforms and trends that are shaping the future of social media. The Rise of Short-Form Video Short-form video… Read more
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AI Code Assistants: A New Era for Software Development
Artificial intelligence (AI) has rapidly advanced in recent years, transforming various industries. One area that has seen significant disruption is software development. AI code assistants, powerful tools that can automate tasks, suggest code snippets, and even generate entire programs, are poised to revolutionise the way we work. What are AI Code Assistants? Sophisticated software applications… Read more
