Author: Rob Wynn
-
Navigating the New Normal: The Future of Work
What does the future of work look like? The COVID-19 pandemic forced a rapid shift towards remote work, fundamentally altering the way many businesses operate. While the initial transition had its challenges, remote work has proven to be a viable and productive model for many organisations. As the world continues to adapt to the new normal, the future of work… Read more
-
How to Achieve Sustainability in Your Marketing
These days, you, me, and consumers with a conscience are increasingly conscious of the impact their purchasing decisions have on the planet. As a result, sustainability has become a major factor in consumer choices. Businesses that fail to address sustainability concerns risk alienating their customers and damaging their reputation. The Growing Importance of Sustainability in… Read more
-
Navigating the Metaverse: A New Frontier for Brands
Have you considered how the metaverse will affect your marketing? Before we get to that, what on earth is the metaverse anyway? The metaverse is a digital universe where users can interact with each other and digital objects in a 3D environment. It may sound far fetched to us middle-aged marketers but not to Gen… Read more
-
How to Make Money with Social Media Jobs
Did you know that you can earn money from spending time on social media? Plus, these social media jobs are much easier than you think! With the increasing popularity of social media platforms, businesses are recognising the importance of having a strong online presence. Markedly, this has led to a surge in demand for individuals who can… Read more
-
Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different;… Read more
-
AI Marketing: The Ultimate Guide to Success
Artificial Intelligence (AI) has rapidly become an integral part of our daily lives, from personal assistants to self-driving cars. In the realm of marketing, AI is proving to be a game-changer, offering unprecedented opportunities for businesses to connect with their audiences in more meaningful ways. Although marketeers must remember, while the benefits of AI marketing… Read more
-
Work-From-Home Support: Thriving in the World of Live Chat
I don’t know about you but I’m a stickler for speaking to a human being when needing support. Not many businesses do it. Apple do, Microsoft do, Google very much DOES NOT. Hang tight for my article on the best and worst businesses for customer support. Text chat is one thing, and it takes 2nd… Read more
-
Rebranding for a New Era: A Guide to Modern Branding
These days, the marketplace is so competitive that brands must go beyond simply selling products or services. They need to connect with consumers on a deeper level with their branding, by establishing a strong brand identity and purpose. The Evolution of Branding For the past few years, since the pandemic, the shift towards digital-first marketing strategies has… Read more
-
Why Corporate Social Responsibility is More Important Than Ever for Your Startup
Gone are the days when businesses operated in a vacuum, solely focused on the bottom line. Today’s consumers are increasingly discerning, demanding transparency and purpose from the brands they support. This is where Corporate Social Responsibility (CSR) comes into play, and for startups, it’s no longer a “nice to have” but a strategic imperative. Why CSR Matters More Than Ever We live in… Read more
-
Thrive Remotely: Expert Tips for Happy and Productive Teams
Remote work offers flexibility and autonomy but can also present unique challenges. As a startup founder, maintaining a motivated and engaged team is crucial for success. Let’s explore strategies to overcome common hurdles and foster a thriving remote work environment. Overcoming the Blurred Lines of Work-Life Balance One of the biggest challenges of remote work is the erosion… Read more
