Author: Moses Otieno
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How to Make Google Performance Max Work for Web3
Google Performance Max, or PMax for insiders, is Google’s AI-fueled ad campaign powerhouse designed to squeeze every drop of value from your ad spend across all Google channels – Search, YouTube, Display, and more. But like handing over the keys to a rocket ship, you need a checklist to avoid crash-landing your budget. Here’s that Read more
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Tokenized Loyalty Programs: Why Brands Are Winning Big Now
Tokenized loyalty programs turn traditional rewards into digital tokens secured on a blockchain, offering brands a way to keep customers sticky, engaged, and coming back for more. Unlike the old-school punch cards or clunky points systems, tokenized programs bring transparency, flexibility, and a dash of Web3 magic to the table. Quick answers – Jump to Read more
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Why SocialFi Is the Future of Social Media
SocialFi is the clever cousin of the social media family: it combines social networking with decentralised finance (DeFi). Imagine getting paid for your tweets or Instagram posts – not by an ad giant – but directly from your network. SocialFi platforms do exactly this by rewarding users with tokens, which can mean actual money, voting Read more
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How to Win with Virtual Branding in the Metaverse Today
Immersive metaverse marketing is the next level of brand interaction – using 3D virtual worlds and interactive digital experiences to actively engage users. It’s proving to ramp up customer loyalty, time spent with brands, and bottom-line results for Web3 businesses. Welcome to the age where “watching an ad” is so last decade. Now, consumers want Read more
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How to Use NFTs for Stunning Brand Growth
NFTs have evolved from digital art collectibles to legitimate marketing powerhouses. For Web3 decision-makers, they’re no longer a “nice-to-have” – they’re a strategic asset for building loyal communities, driving engagement, and creating revenue streams that traditional marketing can’t touch. Quick answers – Jump to section What Are NFTs in Marketing? NFTs (non-fungible tokens) are unique Read more
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Unlock New Growth with Tokenized Content in Web3
In the Web3 world, content creation isn’t just about posting anymore – it’s about owning, controlling, and profiting from your digital work as if it were prime real estate on the blockchain. Tokenized content creation and curation platforms have exploded onto the scene, offering novel ways for creators and communities to interact, earn, and grow Read more
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How to Master Customer Data with Web3 Decentralized CDPs
Decentralized Customer Data Platforms (CDPs) are transforming how Web3 businesses collect, unify, and activate customer insights. Unlike traditional CDPs that hoard user data like prized Pokémon cards, Web3 CDPs blend on-chain and off-chain data, prioritizing user control, privacy, and transparency. For Web3 decision-makers, mastering decentralized CDPs means better customer understanding without sacrificing blockchain’s core values. Read more
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Why Web3 Leaders Need Agentic AI and Geo Genesis Now
The Agentic Web and AI knowledge graphs like Geo Genesis are shaking up Web3 by bringing intelligent, autonomous AI agents into decentralized ecosystems. These AI brains don’t just store data – they connect dots, reason through complex system relationships, and take action on their own. For Web3 decision-makers, this spells sharper automation, smarter contracts, real-time Read more
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How Zero-Knowledge Proofs Protects Your Privacy Without Slowing You Down
Zero-Knowledge Proofs, or ZKPs, might sound like a brainy brainteaser, but they are quietly reshaping how consumers interact with digital services, especially in Web3 worlds. Simply put, ZKPs let someone prove they know a secret or meet a condition without actually revealing the secret itself. This tech wizardry is not just for nerdy cryptographers; it’s Read more
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How AI and Blockchain Create New Opportunities
Welcome to the not-so-boring mashup where Artificial Intelligence (AI) shakes hands with blockchain tech, creating fresh opportunities for Web3 businesses that want more than surface-level trends. Here’s the quick and clear takeaway: combining AI’s brains with blockchain’s trust vault is powering smarter automation, razor-sharp security, and new business models that actually make sense. Why should Read more
