Tag: Sustainability
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Why Sustainability Marketing Will Transform Your Business Now
Sustainability marketing emphasizes eco-friendly practices, resource efficiency, and social responsibility. Specifically, it communicates how your business minimizes environmental impact at every stage – such as sourcing, production, packaging, delivery, and recycling. Moreover, it’s about authentic commitment, not hollow promises. At InfluxJuice, we practice what we preach. For every marketing campaign we run, we plant 50 Read more
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How to Build Sustainable Supply Chains with Blockchain Tech
Supply chain management, that complex web linking raw materials to final products, has long been a playground for mysteries, missteps, and the occasional magic trick where products appear without much transparency. Enter blockchain technology – a digital ledger so secure, it makes Fort Knox look like a garden shed with a broken padlock. For decision Read more
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How to Harness DePIN and Web3 to Create a Greener Business
Blockchain has matured far beyond tokens and speculation. In 2025, one of the most practical and sustainable developments is DePIN: Decentralized Physical Infrastructure Networks. These networks use blockchain and token incentives to build, operate, and share physical systems like renewable energy grids, wireless connectivity, storage, and mobility. What I love about them is how they’re Read more
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The Surprising Truth About AI and Bitcoin Sustainable Energy Use
Sustainable energy use has always been a big concern for me and the InfluxJuice team. With AI and Bitcoin’s usage increasing all the time, what impact is that having on the environment? AI language models and Bitcoin have very different environmental footprints, but the picture is more nuanced than many headlines suggest. While a single Read more
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Which is the Greenest Blockchain Now?
Which is the greenest blockchain is the question every responsible founder should be asking in 2025. If you run a business or lead a remote team, you probably care about how your growth impacts the planet. At InfluxJuice, carbon emissions and energy consumption are big concerns for us. That’s why we’re dedicating this week’s blogs Read more
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How to Achieve Sustainability in Your Marketing
These days, you, me, and consumers with a conscience are increasingly conscious of the impact their purchasing decisions have on the planet. As a result, sustainability has become a major factor in consumer choices. Businesses that fail to address sustainability concerns risk alienating their customers and damaging their reputation. The Growing Importance of Sustainability in Read more
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Influencers and Brands: A Powerful Partnership for a Sustainable Future
The world is waking up to the urgent need for sustainability. From individuals making conscious choices to corporations implementing eco-friendly practices, a global shift towards a greener future is underway. Social media influencers, with their ability to connect with and inspire millions, are playing a pivotal role in driving this positive change. Fashion’s Green Revolution Traditionally, the fashion industry has been Read more
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How to Spot a Resilient Business
Douglas Grant, Managing Director of Conister, part of AIM listed Manx Financial Group PLC (AIM: MPX), shares his article with us today. _________________________________________________________________ The last year has shone a spotlight on the long-term future of the UK’s business sector, its reliance on people and the need for business resilience. While businesses across the country have shown extraordinary Read more
