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Tag: SEM Strategies

SEO & SEM vs Ads for Web3: How to Get Your dApp Noticed and Trusted

Jessica Tomasini

June 26, 2025

Blog, Business Growth, Business Tools, Content Marketing, Content Strategy, Marketing, Search Engine Marketing, SEO, Technology, Web3, Website Traffic

Launching a dApp is a challenge on its own but that is only half the battle. The real challenge, however, is getting real users to trust your project and take action. In the Web3 space, skepticism is high, ad platforms are wary of crypto, and the competition is relentless. Ultimately, your growth strategy can make… Read more
How to Dominate Google’s AI Overviews as a Web3 Business

Rob Wynn

April 22, 2025

AI Tools for Marketing, Blog, Business Growth, Business Tools, Content Strategy, Digital Marketing, Marketing, Marketing Strategies, Search Engine Marketing, SEO, Technology, Website Traffic

4-Bullet Summary 🔹 AI Overviews are Google’s new AI-generated summaries – dominating search results with instant answers.🔹 Relevance beats authority – unlike traditional SEO, semantic matching matters most.🔹 Web3 businesses can optimize for informational, shopping, and local AI Overviews.🔹 High risk, high reward – visibility is volatile, but early adopters could gain an edge. The rise of AI Overviews has sent shockwaves through SEO, forcing… Read more