Tag: attribution
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6 Tools Web3 Founders Use to Track On-Chain User Behavior
On-chain user behaviour is simple: it is what wallets do, not what they say they will do. If you want to grow a Web3 product, you need to see the full path from wallet connect to first transaction to repeat use, then spot where people drop off. In today’s blog, I’m breaking down six tools… Read more
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10 Questions to Ask Before Hiring a Web3 Marketing Agency
If you work in Web3, hiring a marketing agency can feel like shopping for a hardware wallet on day one of a bull market. Everyone says they’re “crypto-native.” Everyone has a deck. And somehow, everyone “knows KOLs.” Today’s blog gives you 10 questions that quickly sort the real operators from the tourists, so you can… Read more
