Content marketing, much like other strategies, has its ups and downs. Lack of commitment can result in poor outcomes, but dedication will yield substantial benefits over time.
This case study explores how two different companies — a self-defense products business (Company A) and a floor cleaning business (Company B) — both embarked on content marketing with InfluxJuice, only to halt their efforts after about a year. Company A gradually decreased its content output over an additional three-year span.
Third-party tools (ahrefs.com & serped.com) reveal a clear link between content production and website traffic, demonstrating that content marketing demands long-term investment, commitment, and consistency.
The return on investment in content marketing must be viewed with a long-term perspective, despite immediate impressions.
Efforts in Content Marketing Yielded Limited Results
Before engaging with InfluxJuice, Company A and Company B struggled to rank on Google’s first page. They experimented with various SEO agencies, keyword tools, guest posting, and other methods to generate traffic and backlinks.
Competing in dense markets, both companies needed visibility to boost their product credibility. This struggle adversely impacted their marketing ROI.
Consistency is Key in Content Marketing – Volume and Frequency Matter
Building online visibility and site traffic hinges on consistently ranking higher in search results for crucial keywords.
Search engines like Google constantly scour the web for quality content to answer user inquiries accurately. Detailed, informative content is favoured by Google, and as content gains favour, it boosts the authority of the linked sites, pushing them up in search rankings.
To rank higher in Google searches, both companies needed large amounts of quality content distributed widely. As small businesses without dedicated marketing teams, they relied on InfluxJuice for content marketing.
Content Marketing Without Commitment Leads to Poor Results
In May 2017, Company A began using InfluxJuice to generate brand mentions for their online store. They started strong with over four omnipresent campaigns (OC) per month. An OC comprises a content campaign with six formats: news article, blog, slideshow, infographic, audio ad, and video, distributed across over 300+ websites.
By June 2018, they began reducing their OC output and were inconsistent each month. Their last campaign was in April 2022.
Based on ahrefs.com data, we advised focusing on long-tail keywords relevant to Company A’s products to drive traffic from Google Search.
Each new campaign helped Company A secure top positions on Google’s search result pages for their products, achieving many top-three or first-page placements in organic search results.
InfluxJuice’s technique of mixing hooks and adding multiple keywords to content headlines has boosted keyword rankings for all our customers – Company A included.
Company A reported that InfluxJuice’s amplification of keywords through content on various sites, linking back to their online store, improved product rankings and increased traffic to their main website.
Company A is among many businesses we’ve helped to increase sales by enhancing online visibility. The results have been remarkable, with significant increases in traffic and sales.
InfluxJuice’s Customer Metrics Dashboard
InfluxJuice’s Customer Metrics Dashboard shows Company A generated over 31K brand mentions and thousands of page-one rankings for important keyword combinations.
Company A praised InfluxJuice: “It’s user-friendly and effective. We’re gaining backlinks and ranking keywords. All of this is working well.”
From June 2018 to April 2022, Company A gradually reduced its OC output, impacting their website traffic.
Company B, a small floor cleaning business, began using InfluxJuice in February 2021 on an annual plan. Management changes led to their subscription not renewing, visibly affecting their website traffic.
This demonstrates the direct correlation between OC consistency and website traffic.
Commitment to Content Marketing is Essential
Struggling to grow your business despite having a great product? Visibility and credibility might be the missing links.
InfluxJuice is here to boost your visibility and market legitimacy. Content marketing requires a long-term approach and consistency for optimal results.
A solid strategy is key. Many businesses falter by abandoning their content efforts, but a well-planned strategy will prevent that. A successful content marketing campaign comprises three elements:
Target – Consistently focus on a set of keywords across various campaigns and formats.
Volume – Ensure sufficient content to gain Google’s attention.
Frequency – Maintain fresh content as Google rewards recent updates.
Conclusion
Don’t be overwhelmed by content marketing. It doesn’t have to be complex or costly, just done right. Remember, results take time and patience. Set realistic goals, expect trial and error, and stay committed.
One crucial aspect of content marketing is understanding it takes time to see results. Many companies expect immediate outcomes, but content marketing is a long-term endeavor.
Setting realistic goals and having patience as you work towards them is essential. Be prepared for trial and error and some setbacks. Though daunting at first, success is achievable if you stay the course.
Ready to elevate your business?
We’re here to help. Build your content plan and start attracting your target segment seeking products like yours.
Schedule an appointment with our experts today to maximise your content marketing efforts efficiently.
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