When I saw Covid hit, I knew it was going to be a challenging time for local businesses. They were a world away from a page 1 Google ranking achieved with content marketing. But I also saw an opportunity to help them reach it and grow InfluxJuice amidst the crisis.
I talked to local businesses about the importance of investing in content marketing and encouraged them to make the commitment.
During that bleak Covid period, it was a barren time for businesses. I would say 98% of the responses to my emails were “We can’t right now,” or “Money is tight.”
I kept encouraging small businesses to invest a little in content marketing, knowing that the turnout would help them. It took a little time to get my first client, but when I did, it proved to be a life-changing decision.
I was targeting the Dallas area since it’s a larger market. A close friend knew a roofer who was looking for some marketing help to boost his business. When I spoke with this friend about InfluxJuice’s services, I learned that the roofing contractor didn’t even have a Google My Business page!
He was just another name among thousands. With so many businesses in town, I knew it would be hard to compete without proper visibility.
I told him, “Being invisible is not a good marketing strategy. You need to be visible for people to find you.”
After just a short interview, the client was ready to start working together. By setting out how our marketing strategy works, the huge visibility it gives businesses, and how it boosts their SEO reach and rankings, it wasn’t long before I landed two more clients in a fortnight.
Roofing Business Sees Success: Increased Online Visibility and Hundreds of Local Rankings with InfluxJuice
The roofing industry is significant in the Dallas area, and I knew that my client needed an edge over the competition.
I focused on my first client for months, ensuring they were fully satisfied with my work and that we had a good relationship before moving on.
I showed my client the Google My Business page I had created for his business, even before starting the InfluxJuice campaigns.
After a few months of running campaigns on our platform, we saw that the roofing business had started to become visible online, improving its exposure in the local area – turning the report from red (no visibility) to green (multiple rankings on page 1).
Online Visibility Before and After Campaigns
The snapshot reports above illustrate the business visibility before and after the campaigns, indicating the targeted areas and the services the roofing contractor offers.
His business didn’t even exist on Google. Over time, he’s hitting two or three spots on page one with InfluxJuice’s articles and other modules.
Here are some of the page 1 rankings that our campaigns secured for the roofing company for important keywords relevant to the services it provides and the location it serves:
Using Hyper-Targeted Content Marketing Campaigns to Stand Out
This case study shows how content marketing can significantly improve a company’s visibility online in key target local areas.
A small company in a competitive industry needed help getting their name out there, and InfluxJuice provided the tools necessary for them to succeed.
The client ended up getting their entire website rebuilt and is now experiencing unprecedented growth thanks to InfluxJuice.
I attribute their success largely to the business’s commitment to a strong content marketing strategy.
He’s now showing up for all his services and all the areas he works in. He’s doing really well, getting business from it, and is happy to continue paying for our services.
We continue to work together to improve their exposure in larger areas, allowing them to grow their business further.
Enhancing Your Content Marketing & Online Exposure with InfluxJuice
Our marketing team have worked with thousands of users over the years, and the feedback is always the same: their marketing strategy works.
Its massive exposure does exactly what it promises. It’s helped all the businesses we’ve worked with and done campaigns for.
I am confident that you will find our powerful content amplification engine unmatched by any other marketing solution on the market.
If you’re looking to elevate your content marketing strategy, InfluxJuice is an easy choice. We know this solution will help you achieve your goals.
This is why we are the only marketing agency (as far as I know )that gives the guarantee of positioning your site on the first page of search engines in 90 days, and in the top 3 in 180 days (for certain keyword searches). If it’s not, we continue for free until it is.
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Why is the reputation of your business so important?
Learn why it’s vital and how you can improve it with this free marketing audit report.
And how’s your business’ SEO?
Is it on the first page of Google? Is it on the 2nd? 3rd?
Did you know 75% of users click on one of the top three search results on Google?
Want to learn how to get your business ranked in the top 3 of Google?
Tap here to chat to me and I’ll let you know.
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