Category: Customer Retention
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How to Create Authentic TikTok Ads That Gen Z Loves
TikTok has rapidly evolved from a platform for short-form videos to a powerful marketing tool, particularly for reaching Gen Z. This demographic, born between the late 1990s and early 2010s, is highly engaged with the platform and is increasingly influencing consumer trends. To effectively target Gen Z with TikTok ads, marketers must understand their unique… Read more
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How to Achieve Marketing Success with Personalisation at Scale
If there’s one marketing trend you can’t ignore in 2024, it’s personalisation. But, we’re not just talking about sending emails with someone’s name in the subject line. Personalisation is evolving, and at scale. It’s about delivering the right message, to the right person, at the right time—and on a massive level. Sounds daunting? Don’t worry,… Read more
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Unlocking Explosive Growth: The Power of Small, Strategic Tech Tweaks
To be competitive in business, staying relevant requires constant innovation and adaptation. While a complete digital overhaul might seem daunting, small, strategically implemented tech tweaks can be the secret weapon to unlocking remarkable growth. The Importance of Customer Experience A recent study revealed that a staggering 56% of adults prioritise digital resources over even their… Read more
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3 Luxury Beauty Brands Leading the Way with Sustainability
Today we’re revealing 3 luxury beauty brands whose sustanability practices are an inspiration. We hope it will make you consider what you do at work and in your business to limit your carbon footprint? Sim Kern, USA Today bestselling author of The Free People’s Village, posted a shocking yet hopeful video on their Instagram feed. In… Read more
