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Trends and Guides on Web3, Search, AI and Growth

Practical guides on business growth, AI & search visibility, Web3 and Fintech marketing and trends, plus the tools we use.

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Why Google Ignores You: The 3 Signals That Decide Who Gets Cited First
AI Tools for Marketing

Why Google Ignores You: The 3 Signals That Decide Who Gets Cited First

Google and ChatGPT don’t pick brands randomly. They follow signals. If your signals are easy to read and easy to repeat, you get shown,...

Rob Wynn 7 min read
5 Best African Fintechs Using Blockchain to Transform Cross-Border Payments Now
B2B Marketing

5 Best African Fintechs Using Blockchain to Transform Cross-Border Payments Now

If you build in Web3, you already know the tech is evolving at lightening speed. Today we’re answering a simpler question: who…

7 min read
7 Checks That Stop Bad Hires Before They Cost You Money
Business Finance

7 Checks That Stop Bad Hires Before They Cost You Money

Bad hires do not just waste payroll. They waste attention, momentum, and your belief that hiring unknown people is a good idea.…

7 min read
The Rise of Answer Engines for Web3 Teams
AI Tools for Marketing

The Rise of Answer Engines for Web3 Teams

If you work in Web3 and you still think search is only ten blue links, you’re in the wrong job. More and…

5 min read
Social-First Ranking for Web3: How to Get Found Before People Hit Google
B2B Marketing

Social-First Ranking for Web3: How to Get Found Before People Hit Google

Your Web3 brand is not losing on Google because your title tags are wrong. You are losing because people make up their…

7 min read
10 Questions to Ask Before Hiring a Web3 Marketing Agency
AI Tools for Marketing

10 Questions to Ask Before Hiring a Web3 Marketing Agency

If you work in Web3, hiring a marketing agency can feel like shopping for a hardware wallet on day one of a…

8 min read
Gmail and Apple Mail Summaries: Get to the Point Quickly
B2B Marketing

Gmail and Apple Mail Summaries: Get to the Point Quickly

Gmail and Apple Mail are no longer just inboxes. They are editors. Email summaries are becoming the default view, which means an…

7 min read
8 Content Mistakes That Make Web3 Brands Invisible on Google and AI Search
B2B Marketing

8 Content Mistakes That Make Web3 Brands Invisible on Google and AI Search

You’re not invisible because Google hates Web3. You’re invisible because your content is built like a whitepaper: long, vague, and written for…

7 min read
Embedded finance for SaaS companies: what it is and when it makes sense to add it
B2B Marketing

Embedded finance for SaaS companies: what it is and when it makes sense to add it

You want embedded finance because it sounds like a cheat code: add payments, cards, lending, or payouts inside your SaaS, then watch…

7 min read
How to get your fintech brand mentioned by ChatGPT without spending on PR
AI Tools for Marketing

How to get your fintech brand mentioned by ChatGPT without spending on PR

You don’t need PR to get mentioned by ChatGPT. You need two things you can control: a clear set of facts on…

8 min read