Everyone is focused on AEO, GEO, and AI visibility right now. Fair enough. You want your project to show up in ChatGPT, Perplexity, and whatever your buyers use when they cannot be bothered to open ten tabs.

But here is the bit people skip. Google still sends more traffic to websites than all LLMs combined, and it still sends more sales too. So before you chase AI answers, get your Google basics tight. Once you do, the AI side gets easier anyway.

Quick answers – jump to section

Why Google still pays your bills
What Web3 teams get wrong about AI visibility
The Google-first checklist that makes AI easier
How we run campaigns for Google first, ChatGPT second
What to do next if you want help
Final Thoughts
Frequently Asked Questions

Why Google still pays your bills

If you are a Web3 entrepreneur, you have probably had this thought: If I show up in ChatGPT, I win. It sounds neat. It also skips how buyers behave.

7 out 8 buyers still start with Google when they are serious. They search for comparisons, pricing, risk, reviews, and is this legit. They click, they skim, and they look for proof. If your site is thin, slow, or confusing, they bounce. Then you blame distribution, when the real issue is the page.

What Web3 teams get wrong about AI visibility

Group of Men and Women Working Together checking visibility by Yan Krukau

People ask versions of the same question on Reddit and Quora: ‘How do I get my project mentioned by AI tools’ and ‘Do I need GEO or AEO now’. The common mistake is treating AI visibility like a shortcut.

AI answers are not magic. They are built from what is already out there. If your site has unclear pages, weak structure, and no proof, you are giving both Google and LLMs nothing solid to work with. If you want the bigger picture on what teams need right now, this post on generative engine optimization basics is a good starting point.

The Google-first checklist that makes AI easier

You do not need a hundred AI pages. You need a small set of pages that do one job each. Start with a clear homepage, a product page that explains the flow, and a use case page that shows who it is for.

Then add proof. That can be case studies, security notes, audits, uptime, partners, or even a simple how it works page that removes doubt. If you are building a new project and you are wondering what Google needs to take you seriously, use this post on search signals for new Web3 projects to spot the gaps.

How we run campaigns for Google first, ChatGPT second

Our order is simple. We optimise your site and offsite campaigns to be found by Google first, then we tighten the signals that help you show up inside AI answers.

That means we start with pages and queries that already bring buying intent, then we build supporting content that answers real questions. After that, we push distribution so the web has enough clean references to point back to you. If you want to go deeper on the offsite side, this post on offsite GEM for Web3 explains how we achieve this for our clients.

What to do next if you want help

If you want, we can analyse what you are doing now and show you what is missing for Google. You will get a clear list of fixes, in plain English.

If you like what you hear, work with us. If not, take the list and implement it yourself. Either way, you leave with something useful.

Book a call with Rob here.

Final Thoughts

AI visibility is real, and it is getting more competitive. Still, Google is the main pipe for traffic and sales for most Web3 businesses.

So do it in the right order. Get your Google foundation tight first. Then build the signals that help you show up in AI answers. You will feel the difference in your pipeline, not just your screenshots.

If you want a simple way to track whether your work is paying off, this post on measuring GEO results breaks down what to watch.

Frequently Asked Questions

Should I focus on GEO or SEO first?

Start with SEO fundamentals first, because that is where most buying intent still lives. If your pages do not rank, you are skipping the easiest wins.

Once your core pages and structure are solid, GEO becomes simpler because the web has clearer content to pull from.

Can a Web3 project show up in ChatGPT without ranking on Google?

Yes, it can happen, but it is harder to repeat. If your site is weak, you are relying on luck and second-hand mentions.

A stronger site gives you more control, because you can publish clear pages that both Google and LLMs can understand.

What pages should a Web3 startup build first?

Start with a homepage that says what you do in one sentence, then a product page that explains the flow, then one use case page that fits your best buyer.

After that, add proof pages and an FAQ that answers the objections you keep hearing in calls.

Does offsite content help with AI answers?

Yes, because it creates more references and context across the web. It also helps people find you in places they already hang out.

Still, offsite work works best when your site is ready, because those mentions need somewhere solid to point to.

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Download the free Growth Engine Blueprint here and copy how we generate leads for our clients.

Want to know how we can guarantee a mighty boost to your traffic, rank, reputation and authority in you niche?

Tap here to chat to me and I’ll show you how we make it happen.

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Google First, LLMs Second: The Simple Visibility Order for Web3 Entrepreneurs