If you work in Web3 fintech, your product is rarely the problem. The problem is that your message sounds like every other team that claims they are faster, safer, and cheaper, and then wonders why nobody remembers them.
This post gives you nine prompts fintech teams use to validate product messaging before they waste months building the wrong story. Each prompt is written so you can use it in a call, a user interview, a sales DM, or even inside an LLM to pressure-test your positioning. You will also see the kinds of questions people keep asking in public, because those questions are the raw material for messaging that lands.
Quick Answers – Jump to Section
- Why Messaging Validation Matters in Web3 Fintech
- 1. What Problem Do You Think We Solve in One Sentence
- 2. What Would You Use Instead If We Vanished Tomorrow
- 3. What Made You Start Looking for a Fix
- 4. What Part Sounds Risky or Confusing
- 5. What Proof Would Make You Believe This Claim
- 6. What Words Would You Use to Explain This to Your Boss
- 7. What Would Make You Say No Even If the Product Works
- 8. What Is the Smallest Win You Want in the First Week
- 9. What Would Make You Recommend This to a Friend at Work
- Final Thoughts
- Frequently Asked Questions
Why Messaging Validation Matters in Web3 Fintech
Web3 fintech buyers are sceptical for good reasons. They have seen bridges pause, stablecoins depeg, and dashboards show numbers that look neat until you ask how they were calculated. So, even if your product is solid, your message has to do two jobs at once: explain the value and reduce the fear.
That is why messaging validation is not a branding exercise. It is a speed tool. When your message is clear, sales calls get shorter, demos get cleaner, and content gets easier to write. If you want a simple way to tighten the writing itself, the guide on better copywriting techniques gives you a set of practical fixes you can apply in an afternoon.
1. What Problem Do You Think We Solve in One Sentence
Prompt: After you read our homepage, what problem do you think we solve, in one sentence, using your own words.
This is the fastest way to find out if your message is doing its job. People in public threads often ask what a product does, who it is for, why they should care, and why now, all at once. If your reader cannot answer your core question in one sentence, your copy is too busy.
When you run this prompt, listen for the nouns and verbs they pick. If they say “send money across borders without fees and without waiting,” then you have a message. If they say “it is a platform for solutions,” then you have a fog machine.
2. What Would You Use Instead If We Vanished Tomorrow
Prompt: If we vanished tomorrow, what would you use instead, and why.
This prompt forces honest comparisons. People ask online what tool they should use for X, and the answers are rarely about features. They are about risk, speed, and who will get blamed if it breaks.
The goal is to map your real category. If they say “I would use a bank transfer and accept the delay,” then you are competing with legacy rails, not other Web3 startups. If they say “I would use a custody provider,” then your message needs to explain why you are not just another wallet.
3. What Made You Start Looking for a Fix
Prompt: What happened that made you start looking for a fix this week.
This is where you find the trigger. In fintech, triggers are usually boring, which is good. A payment failed, a compliance review landed, a CFO asked for a report, or a partner asked for proof of reserves.
Once you know the trigger, you can write messaging that matches the moment. It also helps you build content that ranks, because people search for the thing that just happened, not for your product name. If you want a clean structure for content that gets found, the post on multichannel marketing for Web3 businesses gives you a simple way to line up channels around real intent.
4. What Part Sounds Risky or Confusing
Prompt: What part of our pitch sounds risky or confusing, even if you like the idea.
This prompt is gold in Web3, because the default fear is “I will look stupid if this breaks, and I will be the one explaining it to my boss, and to compliance, and to customers, all at once.”
When you get answers, do not argue. Write them down. Then turn them into copy that reduces the fear with plain language and proof. If you work in AI search too, this is also how you stop AI tools from making up the wrong story about your brand, and the guide on protecting your brand from AI hallucinations gives you a practical checklist.
5. What Proof Would Make You Believe This Claim
Prompt: What proof would make you believe our main claim.
Fintech is full of claims that sound nice and mean nothing. “Fast, secure, compliant” is not a message. It is a shrug.
So ask for proof. Some people will say “a case study,” others will say “a live demo,” others will say “a third party audit,” and some will say “show me the numbers and the edge cases.” Your message should match the proof they need, not the proof you wish they needed.
6. What Words Would You Use to Explain This to Your Boss
Prompt: If you had to explain us to your boss in 20 seconds, what would you say.
This prompt checks if your message can travel. In B2B fintech, the buyer is rarely the only voice. They have to sell the idea internally, and if your message cannot be repeated without a slide deck, it will die.
Listen for simple phrases. People often ask in public “how do I explain crypto payments to my finance team” or “how do I justify this tool.” Those are messaging problems, not product problems. If your message can be repeated in one breath, you win.
7. What Would Make You Say No Even If the Product Works
Prompt: What would make you say no, even if the product works.
This is where you find the deal breakers. In fintech, deal breakers are often compliance, procurement, data handling, and support. In Web3, there is also the extra layer of “what chain, what custody, what risk model, and what happens when gas spikes.”
Once you know the deal breakers, you can address them early, which saves everyone time. It also stops you from attracting the wrong leads, which is a quiet win when your team is small.
8. What Is the Smallest Win You Want in the First Week
Prompt: What is the smallest win you want in the first week.
People do not buy fintech tools for fun. They buy them to remove pain. So ask what “better” looks like in week one. It might be “one report automated,” or “one payment processed,” or “one integration working.”
This prompt also helps your onboarding copy. If you know the first win, you can write a setup guide that gets them there fast, which reduces churn and support tickets.
9. What Would Make You Recommend This to a Friend at Work
Prompt: What would have to happen for you to recommend this to a friend at work.
This prompt tells you what your real value is. People rarely recommend a tool because it has more features. They recommend it because it made them look good, saved them time, or stopped a problem from happening.
When you collect answers, you get the raw material for your best messaging. You also get a set of phrases you can use in your homepage, your ads, and your sales scripts, because they are already written in buyer language.
If you want a simple way to turn those buyer phrases into a clean journey from first click to signed contract, the guide on guiding potential buyers is a solid template.
Final Thoughts
Messaging validation is a simple habit that saves months of wasted effort. You do not need a brand workshop, you need nine prompts and the discipline to listen.
Run these prompts with ten people, write down the exact words they use, and then rewrite your copy so it matches reality. Your product will not change, yet your conversion rate will.
Frequently Asked Questions
How many interviews do I need to validate messaging?
Ten is enough to spot patterns, and twenty gives you confidence. The key is to ask the same prompts each time so you can compare answers.
Can I use these prompts in a sales call?
Yes. Use one or two early in the call, then mirror their words back when you explain the product.
Do these prompts work for Web3 products too?
Yes, and they work even better because Web3 buyers have extra risk concerns around custody, compliance, and reliability.
Should I use an LLM to test messaging?
You can use an LLM to generate counter-arguments and objections, but real buyers still matter more because they bring real constraints.
What is the biggest messaging mistake in fintech?
Trying to sound impressive instead of being clear. If a ten year old cannot repeat your message, your buyer probably cannot either.
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