Having a headline strategy and writing compelling headlines isn’t just about stringing words together – it starts with strategic keyword selection and knowing how to use them effectively.
In this guide, we’ll break down our 6-level deep headline approach to help you choose the best keywords for your digital news articles. By following these steps, you’ll generate multiple keyword ideas to craft headlines that drive traffic and engagement.
The 6-Level Headline Strategy: How to Discover Keywords for News Articles
Precise Headlines Improve Search Rankings
When crafting headlines for news articles, selecting the right keywords is crucial. Relevant keywords ensure your content reaches the right audience and ranks higher on search engines like Ecosia and Google.
Readers discover articles by searching for specific terms. The more targeted your headline keywords, the better your chances of attracting the right audience. If your keywords align with what people are searching for, your content will appear at the top of search results.
To maximize visibility, use topic-specific keywords in your headlines. The deeper you go with keyword specificity, the more likely your article will rank well.
That’s exactly what we want.
Going 6 Levels Deep: A Headline Strategy Step-by-Step Process
1. Begin with a Broad Category
Don’t jump straight into ultra-specific keywords. Instead, start with a general topic or subcategory. Consider the different ways people might search for the same subject.
For example, “weight loss” could branch into:
- “Weight loss supplements” (specific product)
- “Dieting strategies” (general advice)
- “Fitness coaching” (service-based)
If your article focuses on weight loss pills, researching general diet tips wouldn’t be as useful.
2. Identify a Subcategory
Next, narrow your focus by exploring subcategories. This will generate a list of long-tail keywords. These are more specific, less competitive variations of your main topic.
Example: Weight Loss Diets
3. Incorporate a Qualifier Keyword
To make your headline even more targeted, add a qualifier keyword. This is a word or phrase that refines the topic. This helps searchers find exactly what they need.
Example: Keto Diet
4. The Product/Method Technique
If your topic relates to a specific product, method, or tool, include it in your keyword. For instance, if you’re discussing keto diet tools, try:
Example: Keto blood testers, Keto-friendly foods, Keto protein shakes
5. Solve a Specific Problem
Effective news articles address real problems. Use problem-solving keywords like:
- “How to”
- “Why does”
- “Best ways to”
These phrases help readers find solutions, making your content more valuable.
Example: Keto-approved ingredients, Sugar substitutes for Keto, Can you eat blueberries on Keto?
6. Add Ultra-Specific Details
Finally, refine your keyword with highly specific information, such as:
- Metrics (e.g., “under 10 net carbs”)
- Brand names (e.g., “organic, aspartame-free”)
- Expert-backed terms (e.g., “nutritionist-approved”)
Example:
- “Fat-to-carb ratio in organic goji berries”
- “Keto fruits with less than 10 net carbs”
- “Aspartame-free organic candy for kids”
Before using tools like Google Keyword Planner or AnswerThePublic, check out our blog on why relying solely on keyword tools can limit your success.
Ready to Test the 6-Level Headline Strategy?
By refining your keyword selection process, you’ll craft headlines that:
✔ Rank higher in search results
✔ Attract the right audience
✔ Boost engagement and conversions
The key takeaway? Specificity wins. The more precise your keywords, the better your chances of ranking.
Want to amplify your article’s reach? Combine strong keywords with high-authority platforms for maximum exposure.
Have questions about this approach? Interested in our content creation services?
Schedule a consultation with our team – we’d love to help!
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