Tag: marketing
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How to Use AI Agents to Simplify Web3 Development
Web3 development is getting a serious upgrade with large language models (LLMs) and AI agents stepping in to do the heavy lifting. The days of clicking “approve” for every little transaction and juggling multiple blockchain apps are fading fast. Instead, AI is taking over boring manual tasks, speeding up interactions, and unlocking new business possibilities… Read more
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GEO Strategy: How to Do It (Research, Content, Outreach, Technical)
If Web3 businesses want to win hearts and wallets across different corners of the globe, a generic “one-size-fits-all” marketing plan is about as useful as a screen door on a submarine. A well-crafted GEO strategy – short for geographical strategy – hits different markets with the right mix of relevance, language, and tech tweaks. Here’s… Read more
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How to Build Powerful Brand Mentions in Web3 Media
Brand mentions and citations in Web3 media are not just online chatter. They are vital levers to build trust, credibility, and visibility in a fast-moving, decentralized world. For decision-makers in Web3 businesses, knowing how to secure and manage these mentions can seriously boost your brand’s profile without spending a fortune on ads or inflated marketing… Read more
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X Advertising for Crypto: Best Practices and Targeting Options
Let’s start the week off with a bang. Today’s blog is your no-nonsense playbook to X advertising in crypto. Apply these following practices, and you’ll turn your ad budget from a disappearing act into a growth machine. I’ve heard people in anguish about the trials and tribulations of advertising crypto on X, that it’s like… Read more
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How to Gain Search Trust for New Web3 Projects
Building trust signals for new Web3 projects in search results is like trying to convince your cat to take a bath without proof, everyone’s skeptical. For the decision-makers behind these projects, gaining trust fast is the difference between being a star and a digital ghost town. Let’s break down how Web3 businesses can flash the… Read more
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How to Drive Massive Organic Traffic: 417.8% Increase for Furniture Ecom Store
Directbed.ca, an e-commerce store in Canada offering high-quality mattresses for unique bed sizes, had low organic traffic, was struggling to expand its reach and boost sales. However, by leveraging the power of InfluxJuice’s content marketing and precisely targeted traffic methods, the company succeeded in building trust, gaining recognition, and generating high-return leads and sales. This… Read more
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How to Achieve Page 1 Google Rankings with Content Marketing
When I saw Covid hit, I knew it was going to be a challenging time for local businesses. They were a world away from a page 1 Google ranking achieved with content marketing. But I also saw an opportunity to help them reach it and grow InfluxJuice amidst the crisis. I talked to local businesses… Read more
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Transforming Home Robotics Marketing: Achieving 195% Blog Growth in One Year
In a tech-saturated market dominated by giants like Amazon, small businesses face significant challenges in gaining visibility and attracting customers. Yet, a home robot company has successfully made a name for itself through strategic digital marketing. When owner Max Zlobin aimed to enhance the online presence of his home robots, he recognised the need for… Read more
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Unlocking Explosive Growth: The Power of Small, Strategic Tech Tweaks
To be competitive in business, staying relevant requires constant innovation and adaptation. While a complete digital overhaul might seem daunting, small, strategically implemented tech tweaks can be the secret weapon to unlocking remarkable growth. The Importance of Customer Experience A recent study revealed that a staggering 56% of adults prioritise digital resources over even their… Read more
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Navigating the Metaverse: A New Frontier for Brands
Have you considered how the metaverse will affect your marketing? Before we get to that, what on earth is the metaverse anyway? The metaverse is a digital universe where users can interact with each other and digital objects in a 3D environment. It may sound far fetched to us middle-aged marketers but not to Gen… Read more
