Tag: Influencer marketing
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Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different;… Read more
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Influencers and Brands: A Powerful Partnership for a Sustainable Future
The world is waking up to the urgent need for sustainability. From individuals making conscious choices to corporations implementing eco-friendly practices, a global shift towards a greener future is underway. Social media influencers, with their ability to connect with and inspire millions, are playing a pivotal role in driving this positive change. Fashion’s Green Revolution Traditionally, the fashion industry has been… Read more
