Tag: Gen Z
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How to Create Authentic TikTok Ads That Gen Z Loves
TikTok has rapidly evolved from a platform for short-form videos to a powerful marketing tool, particularly for reaching Gen Z. This demographic, born between the late 1990s and early 2010s, is highly engaged with the platform and is increasingly influencing consumer trends. To effectively target Gen Z with TikTok ads, marketers must understand their unique… Read more
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Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different;… Read more
