To guide potential buyers for your product or service, understanding the purchase funnel is key. It helps you see how someone can move from having no interest in your Web3 project, for example, to becoming a loyal customer. It’s a journey that starts with a simple question and can end in a sale – if you’re visible at the right moments.
Too many businesses fade into the background, unnoticed and forgotten. The truth is, right now, someone out there is searching for answers that your project provides.
They’re looking for guidance.
You have the solutions.
But if your project doesn’t appear in their search, you’re invisible. Your answers go unheard, and your competitor – who’s taken the time to be present and helpful – wins the opportunity instead.
Visibility is everything. If you’re not showing up, you’re missing out.
In today’s article, I’ll show you an example case of a purchasing funnel that many of you may relate to.
Every day, thousands of people consider investing in digital currency for the first time. Many are curious, but most feel lost. If your Web3 project doesn’t show up with the answers they need, they’ll turn to a competitor who does. Let’s break down how you can reach these investors at every step of their journey and turn their curiosity into action.
The Missed Opportunity for Web3 Projects
Let’s talk about Jane. Jane has heard about Bitcoin, Ethereum, and NFTs from friends and social media. The idea of investing is exciting, but the process seems confusing and risky. Jane’s first step is to search online for answers. If your project doesn’t have content that speaks to Jane’s questions, you’re invisible. Someone else will win Jane’s trust and business.
This scenario plays out every day. The difference between winning and losing new investors often comes down to who provides the right information at the right time.
Understanding the Buyers Journey: 4 Key Stages
To connect with people like Jane, you need to understand the four stages they go through before making an investment. Each stage presents a chance to build trust, educate, and guide them toward your solution.
1. Buyers Initial Curiosity
This is where the journey starts. The potential investor has little or no knowledge about digital assets. They’re looking for simple, clear answers to basic questions.
Common searches at this stage:
- “What is cryptocurrency?”
- “Is Bitcoin safe?”
- “How do I start investing in crypto?”
What they need:
Content that explains the basics in plain language. Think beginner guides, simple videos, and infographics. Avoid jargon and focus on building confidence.
What happens if you’re missing:
Jane finds generic information on big finance sites or Reddit. Your project never enters their mind.
2. Buyers Exploration
Now, Jane wants to know more. They’re comparing options and trying to figure out what fits their needs.
Common searches:
- “Best cryptocurrency for beginners”
- “How to buy Ethereum”
- “What’s the difference between a wallet and an exchange?”
What they need:
Comparison guides, how-to articles, and product overviews. This is your chance to show how your platform or asset stands out. Use real examples, screenshots, and step-by-step instructions.
What happens if you’re missing:
Jane chooses a platform that explains things clearly, even if it’s not the best choice. The first project to answer their questions wins their trust.
3. Buyers Research
At this point, Jane is serious. They’re digging deeper, looking for proof that your project is trustworthy and safe.
Common searches:
- “Crypto exchange reviews”
- “Is [Your Project] legit?”
- “How to avoid crypto scams”
What they need:
Detailed FAQs, security guides, user testimonials, and third-party reviews. Address common fears and show transparency. Share real user stories and case studies.
What happens if you’re missing:
Jane finds negative reviews or a lack of information and moves on to a competitor who is more open and reassuring.
4. Buyers Decision
Jane is ready to invest. They just need a final nudge. This is the moment to make the process easy and welcoming.
Common searches:
- “How to invest in [Your Project]”
- “Sign up for [Platform Name]”
- “Best crypto wallets for beginners”
What they need:
Clear calls-to-action, onboarding guides, and simple signup processes. Highlight benefits like low fees, strong security, and helpful support.
Make it easy for Jane to take the next step.
What happens if you’re missing:
Jane gets frustrated by a confusing process and signs up elsewhere.
How InfluxJuice Helps You Win New Buyers
At InfluxJuice, we specialize in helping Web3 projects connect with new customers at every stage of the buyer’s journey. Here’s how we do it:
1. Research-Driven Content
We find out what your target audience is actually searching for. Then we create clear, helpful content that answers their real questions – no jargon, no faff.
2. Multi-Channel Distribution
Your content appears where new investors are looking: Google, YouTube, crypto forums, and trusted industry sites. We use a mix of articles, videos, and social posts to reach people wherever they are.
3. SEO That Builds Trust Over Time
We optimize every piece of content so your project climbs the search rankings. Over time, you become the go-to source for new investors, building authority and organic traffic.
4. Conversion-Focused Strategy
We don’t just get clicks – we help you turn those clicks into signups. Every guide, FAQ, and testimonial is designed to move the reader one step closer to investing with you.
Jane’s Journey with InfluxJuice
Let’s see the difference when your project invests in the right content:
- Initial Curiosity: Jane finds your “Crypto Basics” guide and learns what blockchain is.
- Exploration: Your “How to Choose Your First Wallet” article helps Jane compare options.
- Research: Jane reads real user stories and sees your transparent security policy.
- Decision: Jane finds a simple signup page and starts investing with confidence.
Each piece of content builds trust and makes your project the obvious choice.
The Long-Term Value of Consistent Content
Publishing a single guide won’t change everything overnight. But every new article, video, or testimonial adds momentum. Over time, your project shows up in more searches, attracts more qualified leads, and becomes a trusted authority in the space.
Projects that invest in ongoing education and transparency win more investors and keep them loyal.
Ready to Grow Your Web3 Project?
If you want to stop losing new investors to competitors, InfluxJuice can help. We’ll help you show up at every stage of the buyer’s journey, answer the questions that matter, and turn searchers into supporters.
Contact us today to get started. Let’s make sure your project is the one new investors find and trust first.
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