Non-Existent Search Traffic in a Shopify Store with a Multi-Billion Dollar Market
When Julian Thornton began working with a client, the Shopify store for a lung cleansing device had only 561 organic visitors throughout 2021. “The traffic was almost non-existent,” notes Julian.
Clearly, this product targets a niche market. Without an effective marketing strategy, the business struggled to gain visibility in a crowded marketplace.
The market for these devices is immense, projected to reach $51.6 billion by 2027. Annually, around $100-200 million is spent on these specific devices.
Moreover, there’s significant competition for this medical device, regardless of its name (lung cleaner), function (cleaning the lungs), or the issue it addresses (mucus-filled lungs).
InfluxJuice Published Hyper Targeted Content All Over The Internet And Added $47,762 In Sales In Just 6 Weeks.
As part of Julian’s strategy to improve his client’s online presence and generate more leads, he decided to test InfluxJuice campaigns.
The first InfluxJuice campaign video for the Shopify store went live on August 22nd, 2021. followed by a news article on September 8th. This allowed Julian to measure results before releasing additional content.
“We went all out, running two premium and four standard campaigns a month, along with two videos — a promo and a VNR video. We were driving traffic to these videos, leading to the main product page.
Given the competitive nature of the market related to lung health and asthma, we had to push hard,” Julian explains.
Here, the promoted business competes directly with Amazon, which is a formidable opponent.
Despite the fierce competition, guess who is just below Amazon? That’s right — our campaign for the medical device!
Our content amplification services elevated Julian’s client’s rankings on Google, placing them on the first page.
We’ve observed similar success with other clients who employed the same strategy: run news announcements to your videos, then direct them towards the main product page.
Organic Website Traffic Went From 1,500 Uniques to over 10,000/mo in 8 Weeks and Sales Increased by 51%
By the end of August 2021, the Shopify store’s organic visitor count had increased from 1,500-1,600 to over 7,000 unique monthly visitors! This was a significant improvement from when they first partnered with Julian and InfluxJuice.
This case study is a testament to the traffic Julian generated by publishing a substantial amount of quality content.
As shown in the graph, the Influx campaigns resulted in impressive growth in organic traffic.
You can see the rapid increase in traffic following the campaign launches.
The graph estimates the organic traffic growth throughout the campaign, but by October, the store had already reached 10,000 monthly visitors, as Julian shared on Facebook.
One year later, by June, traffic had surged approximately 20,000% (a 20x increase in targeted search traffic). This growth boosted monthly sales from around $48,000 to $735,000 — an estimated additional $8.3 million in annual sales!
Julian’s client gained significant online visibility and became a recognised brand in their industry — “they’re now in the top 10% of that specific market,” says Julian.
Julian’s client started ranking for numerous terms due to the specificity of our content.
The InfluxJuice campaigns also led to the product being featured in stories picked up by major news organisations and niche news sites.
The product page continued to receive organic traffic in the final months of 2021 and remains a traffic generator.
This increase in visibility eventually translated to a 51% rise in sales as the client became more prominent to potential customers.
InfluxJuice Campaigns Are Proven To Slingshot eCom Sales For Any Industry
To compete against major online eCom players, consider elevating your content marketing with InfluxJuice. Effective planning and execution with our content specialists can significantly improve your results; without quality content and its strategic distribution, your efforts will fall short.
InfluxJuice enhances your product’s visibility, ranking it above competitors. By boosting your organic traffic through our content amplification engine while keeping costs low, we offer the best of both worlds.
Learn how you can save time and money with our services and reach your target audience more effectively.
Schedule an appointment with our team of experts.
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