Small wineries often find themselves overshadowed by numerous brands in the highly competitive wine industry. This was the situation for Big Hammer Wines, a local winery in California, who needed growth in their organic traffic.
With limited resources and the challenges of marketing and advertising in such a crowded field, the winery needed a method to enhance its online visibility and reach a wider audience.
They reached out to InfluxJuice to help them achieve these objectives. Through a well-targeted content marketing campaign, InfluxJuice managed to generate an 11x increase in organic traffic to the winery’s online store within 21 months.
This substantial growth directly influenced the winery’s business, expanding its customer base and boosting revenue.
The benefits of the InfluxJuice campaign extended beyond just increased traffic. The winery also experienced improvements in its search engine rankings, brand awareness, and overall online presence.
This case study highlights how small businesses can effectively overcome industry challenges and achieve significant growth through digital marketing strategies.
Navigating a Highly Competitive and Heavily Regulated Industry
As a local winery in California, Big Hammer Wines was up against intense competition from other wineries in the region. Like many small businesses, wineries face considerable challenges in marketing themselves effectively online.
The wine industry is hugely competitive, with endless brands competing for consumer attention. Many wineries struggle to stand out and often lack the resources to invest in robust marketing campaigns.
Additionally, wine sales are subject to strict regulations, making it difficult for wineries to advertise and promote their products across various platforms. All these factors contribute to the struggle small wineries face in growing their online presence and reaching new customers.
To solve this, we had to help the winery enhance its online visibility to ensure its future success.
38 Wine Content Topics Brought 21,540 Visitors and $70,000 in Sales
We used our content marketing strategy to bolster Big Hammer Wines’ online presence.
InfluxJuice is a tool that helps businesses grow their traffic and sales by publishing targeted content across a wide array of websites and platforms, driving potential customers to their website.
Over nearly two years, we developed 38 campaigns consisting of blogs, news articles, videos, and audio ads using InfluxJuice to elevate the winery’s online presence.
We also linked and published these campaign articles on the winery’s blog.
InfluxJuice’s platform repurposed and summarised content for different mediums, including videos, audio, slideshows, articles, blogs, and infographics, and publish it to major platforms.
By promoting the content across hundreds of sites in multiple formats, InfluxJuice increased the online store’s exposure and traffic, built authority and trust with Google, and amplified the impact of the winery’s website.
Transforming Marketing Strategy From Paid Search to Content
Big Hammer Wines decision to use InfluxJuice’s content marketing campaigns was highly successful. Within 21 months, the winery saw an 11x increase in organic traffic to its website.
Within 90 days of our engagement, those blogs generated 140,000 impressions per month, 1,500 clicks, and sourced over 7,000 query words. This was a huge success, generating $70,000 in revenue.
The campaigns drove a significant amount of traffic to the blog, with newly generated traffic reaching 21,540 visitors annually.
This traffic surge doesn’t include the massive increase in search traffic and other sources resulting from the impact of InfluxJuice’s content strategy.
Overall organic traffic increased tenfold, reaching 45,000 visitors per year, up from 4,800 annually.
Before our marketing team got to work, back in 2021, traffic was at 405 organic visitors per month. By the final campaign in June 2023, traffic had risen to 4,251 monthly visitors. This impressive improvement helped to put the winery on the map.
Our continued engagement allowed for the tracing of millions of impressions and a 324.7% traffic increase directly back to their campaigns.
While paid search remained important, the lasting value of content marketing due to the permanence of the blogs and other content was even more vital for sustaining an authorative online presence.
Boosting Your Businesses’ Online Presence Through Consistent Content Marketing
The success of InfluxJuice’s campaigns for Big Hammer Wines demonstrates the power of consistent content marketing for small businesses.
By generating high-quality content and distributing it through targeted campaigns, businesses can significantly boost their online presence, attract more visitors to their websites, and increase sales.
While paid advertising has its place, content marketing offers a long-term and cost-effective strategy for businesses without the resources to compete with large brands in paid advertising.
For small business owners the results achieved by the winery store underscore the potential of content marketing and the benefits of using InfluxJuice’s content amplification tool.
Book a free consultation with InfluxJuice to discover how our platform can help your business achieve similar results.
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