Category: Marketing Strategies
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Why Video is the Future of Digital Advertising
Rich Newman, Brand and Social Media Strategist at PMW, is sharing his article on the future of digital advertising with us today. Rich is a creative social media specialist with eleven years’ experience in this field. He’s worked with many renowned brands, creating highly-successful social media strategies and content. Having worked with brands such as Kia… Read more
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Rebranding for a New Era: A Guide to Modern Branding
These days, the marketplace is so competitive that brands must go beyond simply selling products or services. They need to connect with consumers on a deeper level with their branding, by establishing a strong brand identity and purpose. The Evolution of Branding For the past few years, since the pandemic, the shift towards digital-first marketing strategies has… Read more
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How to market your business… when you hate social media
Read any guide on the best way to market your business and you’re bound to find social media high up the list – and sometimes, the only thing on the list. But what if the thought of all this posting, sharing, liking, boosting, engaging, following and what not else leaves you cold? Should you suppress… Read more
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How Entrepreneurs can Squeeze the Best out of the Rest of 2024
Sid Madge is kindly sharing his article on our blog today. Sid is founder of Meee (My Education Employment Enterprise), which draws on the best creativity and thinking from the worlds of branding, psychology, neuroscience, education and sociology, to help people achieve extraordinary lives. _________________________________________________________________ As entrepreneurs and start-up founders, we know that we need to put… Read more
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How to Skyrocket Your App Launch: 5 Insider Tips for Massive Downloads
So, your app is ready for the big stage. But in a sea of 4.41 million apps, how do you get yours noticed and downloaded? The answer lies in a well-crafted PR and communications strategy. Yes, creating a buzz is all well and good, but more importantly, you must strategically position your app in front of the right people. Here’s… Read more
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3 Luxury Beauty Brands Leading the Way with Sustainability
Today we’re revealing 3 luxury beauty brands whose sustanability practices are an inspiration. We hope it will make you consider what you do at work and in your business to limit your carbon footprint? Sim Kern, USA Today bestselling author of The Free People’s Village, posted a shocking yet hopeful video on their Instagram feed. In… Read more
