Category: Marketing Strategies
-
X Advertising for Crypto: Best Practices and Targeting Options

Let’s start the week off with a bang. Today’s blog is your no-nonsense playbook to X advertising in crypto. Apply these following practices, and you’ll turn your ad budget from a disappearing act into a growth machine. I’ve heard people in anguish about the trials and tribulations of advertising crypto on X, that it’s like… Read more
-
How to Boost Web3 Visibility with LLM Optimization

LLM Optimization, or LLMO for short, is all about tuning your content so AI-powered search engines like ChatGPT, DeepSeek, Bard, or Claude pick you as the smartest kid on the block. Instead of just stuffing keywords and hoping for the best, LLMO means crafting information that large language models (LLMs) understand and trust. If Web3… Read more
-
How to Win AI Attention with Off-Site GEM in Web3

If your Web3 brand is investing heavily in AI optimization but still feels invisible when it comes to generative AI results like ChatGPT or Google’s Gemini, you might be missing one vital piece: Off-Site GEM. It’s not just about what’s on your site anymore. What’s happening outside your digital walls is often what AI models… Read more
-
Generative Engine Optimization: What You Need Now

Generative Engine Optimization, or GEO for the acronym lovers, is the savvy art of tailoring your content so AI-powered engines like ChatGPT, Google Gemini, and Perplexity can’t help but cite your brand as the go-to answer. If traditional SEO is about playing the ranking game on Google or Bing, GEO is aiming straight for the… Read more
-
Building Trust Signals for New Web3 Projects in Search Results

In Web3, trust isn’t just currency – it’s the whole vault. New projects face a unique challenge: convincing search engines and users that they’re the real deal amid a sea of flashy promises and foggy tech jargon. Getting your Web3 project noticed in search results requires building trust signals that tell everyone “Yes, this is… Read more
-
Proven Techniques For Better Copywriting

You get roughly 3 to 5 seconds to grab attention in copywriting. This means your opener must break patterns, spark curiosity, or ask a question that forces your reader to engage mentally. Use open loops or big promises to hold interest. When feasible, create anchors – memorable phrases or concepts you can reference later to… Read more
-
How to Nail Technical SEO for Web3 Success

Launching a Web3 website without a solid technical SEO and GEO audit is like sending crypto to the wrong wallet – painful and costly. Before pressing that “launch” button, running through your technical SEO and GEO checklists is the closest you’ll get to digital peace of mind. Here’s what your Web3 site absolutely needs in… Read more
-
How Reddit SEO Can Skyrocket Web3 Growth

If you think Reddit is just a place for memes and arguments about pineapple on pizza, think again. Reddit SEO is quietly becoming one of the smartest ways to increase your brand’s visibility on Google in 2025, especially if you are in Web3. Let’s walk through how to play this oddly powerful game without getting… Read more
-
How to Stand Out in Web3 Advertising in 2025

Standing out in Web3 advertising in 2025 requires sharp strategies that match the unique, decentralized nature of this space. With blockchain transparency, wallet-level targeting, and engaged communities at the core, Web3 advertising demands a fresh approach beyond traditional methods. 👀 Quick answers — Jump to section Understand the Web3 Advertising Ecosystem Web3 advertising moves away… Read more










