ChatGPT vs Google Search Behaviour for Web3 Teams
ChatGPT and Google do different jobs, and your marketing should treat them that way. ChatGPT mostly answers questions, while Google…
Leading teams, growing people and staying sharp yourself. Management, personal development and lessons from running an agency
ChatGPT and Google do different jobs, and your marketing should treat them that way. ChatGPT mostly answers questions, while Google…
Paid search did not suddenly stop working. The system around it changed. People still buy after they click an ad,…
You are building a Web3 fintech in 2026 and you need to pick a payment rail you can live with.…
You can grow SEO for a Web3 project without playing the backlink game, but you have to stop thinking like…
Most Web3 SaaS teams pick a payment processor the same way they pick a wallet. They pick the one their…
You hear “CRO” (Conversion Rate Optimization) and your brain goes straight to landing pages. Fair play. Landing pages are where…
If you work in Web3, you are already feeling it. People are not only searching on Google anymore. They are…
If you work in Web3, you already know the drill. You need a lot of visuals, fast. Decks for partners,…
Modern buyers no longer rely solely on Google – they search across Google (SEO), Perplexity/Gemini (GEO), and ChatGPT (AEO). Optimizing…
Everyone is focused on AEO, GEO, and AI visibility right now. Fair enough. You want your project to show up…