Category: Blog
Our Blog
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Navigating the Metaverse: A New Frontier for Brands
Have you considered how the metaverse will affect your marketing? Before we get to that, what on earth is the metaverse anyway? The metaverse is a digital universe where users can interact with each other and digital objects in a 3D environment. It may sound far fetched to us middle-aged marketers but not to Gen Read more
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The Coaching Catalyst: Fostering Growth and Connection
Today’s blog comes from Lyn Roseaman, TEDx Speaker, Author and Coach, empowering you to stand out and influence target audiences with your presentations, keynotes and thought pieces. If you want to captivate your audience and make a lasting impression, get in touch with Lyn at Now You’re Talking. _________________________________________________________________ What is coaching? Short-term connection to impart specific Read more
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How to Make Money with Social Media Jobs
Did you know that you can earn money from spending time on social media? Plus, these social media jobs are much easier than you think! With the increasing popularity of social media platforms, businesses are recognising the importance of having a strong online presence. Markedly, this has led to a surge in demand for individuals who can Read more
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Gen Z’s Buying Habits: How to Reach and Convert
How much thought are you giving to Gen Z in your marketing? This generation, born between the late 1990s and early 2010s, is rapidly becoming a major force in the consumer market. Evidently, their unique values, preferences, and behaviours are reshaping the way businesses approach marketing and customer engagement. Understanding Gen Z Values and Preferences Gen Z is different; Read more
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How to Find the Best Digital Marketing Agency
Content writer and lead generation specialist Gourav Giroh has joined the InfluxJuice blog contributors. Today he’s sharing everything he’s learned working with digital marketing agencies like InfluxJuice. Hired to bring their experience and expertise to do the heavy lifting of amplifying your brand, leaving you to focus on your expertise and what you do best. Read more
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Why Video is the Future of Digital Advertising
Rich Newman, Brand and Social Media Strategist at PMW, is sharing his article on the future of digital advertising with us today. Rich is a creative social media specialist with eleven years’ experience in this field. He’s worked with many renowned brands, creating highly-successful social media strategies and content. Having worked with brands such as Kia Read more
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Work-From-Home Support: Thriving in the World of Live Chat
I don’t know about you but I’m a stickler for speaking to a human being when needing support. Not many businesses do it. Apple do, Microsoft do, Google very much DOES NOT. Hang tight for my article on the best and worst businesses for customer support. Text chat is one thing, and it takes 2nd Read more
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Peer-to-Peer Business Support – How to get involved
Kevin Brent, director of BizSmart, is sharing his article on peer-to-peer business support with us today. Kevin is an experienced and entrepreneurial business practitioner with a focus on strategy, business development and maximising value. He has combined pharmaceutical sales and marketing experience with strategy consulting value based management, medical communications and e-business. He holds an Read more
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Rebranding for a New Era: A Guide to Modern Branding
These days, the marketplace is so competitive that brands must go beyond simply selling products or services. They need to connect with consumers on a deeper level with their branding, by establishing a strong brand identity and purpose. The Evolution of Branding For the past few years, since the pandemic, the shift towards digital-first marketing strategies has Read more
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Why Corporate Social Responsibility is More Important Than Ever for Your Startup
Gone are the days when businesses operated in a vacuum, solely focused on the bottom line. Today’s consumers are increasingly discerning, demanding transparency and purpose from the brands they support. This is where Corporate Social Responsibility (CSR) comes into play, and for startups, it’s no longer a “nice to have” but a strategic imperative. Why CSR Matters More Than Ever We live in Read more
