How to Drive Massive Organic Traffic: 417.8% Increase for Furniture Ecom Store

Directbed.ca, an e-commerce store in Canada offering high-quality mattresses for unique bed sizes, had low organic traffic, was struggling to expand its reach and boost sales.

However, by leveraging the power of InfluxJuice’s content marketing and precisely targeted traffic methods, the company succeeded in building trust, gaining recognition, and generating high-return leads and sales. This led to an incredible 417.8% surge in traffic from August 2021 to December 2022.

Standing Out in a $12 Billion Industry

The sleep industry is highly competitive, with an expected annual growth rate of 2.79% and a market size reaching US$12.55 billion by 2023. As the market expands, so does the competition, making it difficult for niche brands like Directbed.ca to stand out and attract new customers.

For Directbed.ca, the challenge was clear: how to grow its online presence and raise brand awareness despite facing competition from larger, more established players in the industry.

InfluxJuice’s Content Strategy Sparks Remarkable Growth for Directbed.ca

By tapping into InfluxJuice’s content marketing strategies and hyper-targeted traffic capabilities, Directbed.ca established trust with its audience, strengthened brand recognition, and significantly boosted sales.

Between August 2021 and December 2022, the mattress store achieved the following:

35 Omnipresent Campaigns were launched, publishing content about their products.
Website traffic skyrocketed from 1,470 visitors to 7,609 visitors, according to Ahrefs.
Keyword rankings increased from 705 to 1,732.

This dramatic growth in traffic and brand visibility resulted in a substantial rise in sales.

InfluxJuice furniture store traffic increase graph

How 35 InfluxJuice Campaigns Boosted Traffic by 417%

Thanks to InfluxJuice’s content marketing capabilities, Directbed.ca was able to implement a digital strategy that engaged potential customers and drove online sales. By producing and distributing content across multiple formats – such as videos, audio, slideshows, articles, and infographics – the company reached customers in diverse ways.

InfluxJuice’s platform helped Directbed.ca share content across popular websites where potential buyers were searching for what they offered. The result was hyper-targeted traffic that converted into sales, increasing the store’s online visibility significantly.

InfluxJuice Outreach — InfluxJuice Distribution Graphic

The Keyword Strategy That Drove Traffic and Sales

In late 2022, Directbed.ca launched 34 successful campaigns focusing on their Canadian-made mattress range, including RV mattresses, 3/4 mattresses, super single mattresses, short queen mattresses, and RV king-size mattresses. These campaigns were designed to educate customers about the benefits of different types of mattresses and assist them in making informed purchasing decisions.

By publishing content related to keywords like “RV mattress Canada,” “3/4 mattress Canada,” and “super single mattress,” Directbed.ca gained massive exposure. The consistent publication of articles, videos, infographics, and audio ads across the web had a profound impact on the store’s traffic and sales.

The strategic use of relevant keywords played a key role in attracting high-converting traffic and building brand recognition.

How a Small Local Store Gained National Recognition Using InfluxJuice

Building authority and gaining your audience’s trust is essential for business growth. One of the best ways to achieve this is through the delivery of valuable, informative content that directly addresses your target audience’s pain points and needs.

By consistently publishing high-quality content across various platforms, Directbed.ca positioned itself as a reliable source for mattress-related information. This strategy drove targeted traffic to its site, enabling the company to gain national recognition and boost sales.

If you’re ready to grow your business online and increase brand awareness, schedule a consultation with our team today.

_________________________________________________________________

Want to know how to increase customers and sales for your business?

Tap here to chat to me and I’ll show you how we make it happen.

If you’ve enjoyed reading today’s blog, please share our blog link below.

Do you have a blog on business and marketing that you’d like to share on influxjuice.com/blog? Contact me at rob@influxjuice.com.

Answer these questions to get your 1-Page Traffic Growth Plan – tailored to your site, it will give you actionable steps to maximise your reach.