ChatGPT has 800M+ users and drives 6–10x higher conversion rates than Google. Yet most businesses still aren’t optimizing for it.

ChatGPT isn’t just a research tool – it’s a conversion engine. If you’re not optimizing for LLM visibility, you’re leaving revenue on the table. The good news? You can start ranking in ChatGPT today by following a few proven strategies.

Here’s how we’re using Search Everywhere Optimization to rank in ChatGPT and drive high-intent traffic.

Focus on Bottom-of-Funnel Content

ChatGPT users are high-intent. They ask smarter questions, do deeper research, and show up on your site ready to buy. That said, top-of-funnel content like “What are red shoes?” won’t get you cited.

Instead, create transactional pages like:

“Training sneakers for women”
“Shopify vs WooCommerce”
“Notion alternatives”

These are the keywords LLMs love and cite. Bottom-of-funnel content answers specific, decision-ready questions. When you target these queries, you attract visitors who are closer to making a purchase.

Additionally, comparison pages and “best of” lists perform exceptionally well. ChatGPT pulls from authoritative sources that help users make informed decisions. If your content provides clear, actionable comparisons, you’ll get cited. Moreover, optimizing your content for AI-driven platforms ensures you reach audiences searching through both traditional and generative engines.

Citations Are the New Backlinks

If you’re not showing up on YouTube, Wikipedia, or Reddit, you won’t show up in ChatGPT either. Citations matter more than ever.

Here’s how to build them:

Create content worth citing: Write in-depth guides, case studies, and data-driven articles that others want to reference.
Partner with others to get included in listicles: Reach out to industry blogs and publications to feature your brand in roundups and “best of” lists.
Engage ethically in Reddit threads where your audience hangs out: Answer questions, share insights, and link to your content when relevant. Reddit is one of the most-cited platforms by ChatGPT.

The more places your brand appears, the more likely ChatGPT will reference you. Think of citations as the new backlinks – except they come from platforms LLMs trust. Furthermore, building trust signals strengthens your credibility across both search engines and AI systems.

Fresh Content Wins

95% of cited content was updated in the last year. Just like Google, ChatGPT values recency and consistency.

Post regularly. Keep your content fresh. Build momentum.

If you published a blog post two years ago, update it. Add new data, refresh examples, and improve the structure. ChatGPT prioritizes content that reflects current information.

Moreover, consistent publishing signals authority. Brands that update their content frequently rank higher in both Google and ChatGPT. Set a schedule and stick to it. Therefore, achieving page 1 rankings requires a commitment to regular, high-quality content updates.

Use LLM Tracking Tools

If your competitor is cited 4,000 times and you’re at 100, you’ve got work to do. Tracking your LLM visibility helps you understand where you stand and what to improve.

Tools like Ahrefs Brand Radar and Peec AI track LLM citations. These platforms show you how often ChatGPT references your brand, which content gets cited, and where your competitors rank.

Use this data to refine your strategy. If certain topics or formats get more citations, double down on them. If you’re lagging behind competitors, analyze their content and find gaps you can fill. Additionally, understanding how to measure GEO success gives you the metrics you need to track progress and adjust your approach.

Go Multimodal

ChatGPT doesn’t just process text. It pulls from:

Audio
Video
Images
Graphs and data

The more formats you show up in, the more chances you have to be cited.

Create YouTube videos, infographics, podcasts, and visual data. Repurpose your blog content into multiple formats and distribute it across platforms. For example, turn a blog post into a video script, a podcast episode, and a series of social media graphics.

Additionally, include images, charts, and graphs in your blog posts. Visual content makes your articles more engaging and increases the likelihood of being cited by ChatGPT. Therefore, dominating Google’s AI Overviews requires a multimodal content strategy that reaches users across every format.

Build Proprietary Tools

ChatGPT loves unique content. Think widgets, calculators, datasets – anything useful enough to get linked.

Brands that create proprietary tools generate buzz and drive organic citations. For example:

HubSpot’s Website Grader: A free tool that analyzes website performance and provides actionable recommendations. It’s been cited thousands of times across the web.
Moz’s Domain Authority Checker: A widely-used tool that measures website authority. It’s referenced in countless SEO articles and guides.
Ahrefs’ Backlink Checker: A free tool that shows backlink profiles for any website. It’s become a go-to resource for SEO professionals.

You don’t need a massive budget to build something useful. Simple calculators, templates, or interactive widgets can drive traffic and citations. Tools like Creative Widgets make it easy to build custom calculators without coding.

The key is to create something your audience finds valuable. If your tool solves a problem, people will link to it and ChatGPT will cite it. Moreover, optimizing your blog with internal linking helps distribute authority across your site and improves your chances of being referenced by AI.

Frequently Asked Questions

Q: How do I know if my content is optimized for ChatGPT?A: Check if your content answers specific, high-intent questions. Use tools like Ahrefs Brand Radar or Peec AI to track how often ChatGPT cites your brand. If your citations are low, focus on creating bottom-of-funnel content and building authority across multiple platforms.

Q: What types of content does ChatGPT cite most often?A: ChatGPT prefers authoritative, recent, and multimodal content. Comparison pages, “best of” lists, data-driven articles, and content from trusted platforms like Reddit, YouTube, and Wikipedia get cited most frequently.

Q: How often should I update my content for ChatGPT?A: Update your content at least once per year. However, if you’re in a fast-moving industry, quarterly updates are better. Fresh content signals relevance and authority to both Google and ChatGPT.

Q: Can I rank in ChatGPT without ranking in Google?A: It’s possible, but unlikely. ChatGPT pulls from authoritative sources that typically rank well in Google. Focus on building authority, earning citations, and creating high-quality content that performs well in both systems.

Q: What’s the fastest way to start getting cited by ChatGPT?A: Create bottom-of-funnel content, engage on Reddit, and build proprietary tools. Additionally, update your existing content with fresh data and ensure it’s available in multiple formats (text, video, audio, images).

Q: Do I need a large budget to optimize for ChatGPT?A: No. Start by updating existing content, engaging on Reddit, and creating simple tools like calculators or templates. Focus on quality and consistency rather than budget.

Final Thoughts

ChatGPT is changing how people search and discover brands. If you’re not optimizing for LLM visibility, you’re missing out on high-intent traffic and conversions.

Start by focusing on bottom-of-funnel content, building citations, keeping your content fresh, and tracking your LLM performance. Additionally, go multimodal and create proprietary tools that generate organic links.

The brands that win in the next decade will be the ones that adapt now. Don’t wait – start optimizing for ChatGPT today.

If you want help building a strategy that boosts your visibility in both Google and ChatGPT, grab our GEO Marketing Playbook or book a free strategy call. We’ll show you exactly how to dominate search rankings and get referenced by AI.

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Get your business referenced on ChatGPT with our free GEO Marketing Playbook.

Want to know how we can guarantee a mighty boost to your traffic, rank, reputation and authority in you niche?

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How to Get High-Intent Traffic from ChatGPT