How to Find the Best Digital Marketing Agency

Content writer and lead generation specialist Gourav Giroh has joined the InfluxJuice blog contributors. Today he’s sharing everything he’s learned working with digital marketing agencies like InfluxJuice. Hired to bring their experience and expertise to do the heavy lifting of amplifying your brand, leaving you to focus on your expertise and what you do best.

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Have you ever imagined why some businesses perform better than others? The reason, more often than not, is they hired a digital marketing agency. Businesses who are relying on the traditional methods to get sales will soon be out of the market. Those days are gone when simple banner ads and emails are enough to achieve success in business.

The impact of digital marketing can be felt through the fact that the global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026.

63% of businesses have already increased their digital marketing budgets in recent years to capitalise on small changes in the industry and turn them into large opportunities.

Nowadays, the major importance of digital marketing is that consumer behaviour is shifting rapidly and their choices are now depending on the internet. That’s why any business that knows its onions is dedicating the majority of their marketing budget on digital marketing. There is no better way to gain your ideal clients attention and to increase your brand awareness and ultimately make more sales.

What is digital marketing?

Marketing which makes use of the internet to promote and sell businesses services and products is known as digital marketing. Such as: website, social media, emails, apps, etc.

The motive for digital marketing is to get your services in front of your audience, and get more attention, engagement and conversions.

What is a digital marketing agency?

A marketing agency which is responsible for handling your business digital tasks such as: SEO, email marketing, press releases, publicity, etc, is known as a digital marketing agency.

Digital marketing is broad field that that involves several components for instance: Content Marketing, Social Media Marketing, Pay-Per-Click Advertising (PPC), etc.

Why hire a digital marketing agency in 2024?

If you are a business owner and try to implement digital marketing in your business by yourself then you will have to spend a lot of time, money and energy on it.

On the other side, if you hire a digital marketing agency you can get better results in less time and cost. Because digital marketing agencies have a team of specialists who have years of experience in specific fields of digital marketing.

Here are the top reason why you should hire a digital marketing agency in 2024:

Focus:

Some businesses hire new talent from outside to handle their digital marketing. In this case, businesses spend their time, resources and money to train them. This is a very time consuming process, and while you may make a profit, it will be very low as compared to your efforts and costs.

Here, a digital marketing agency comes into play. They have specialists and resources like software and tools. They know how to provide better results at minimum cost. The best part is you don’t have to train or manage them. All of your digital marketing elements are handled by their team members.

Initially, the digital marketing agency will understand all of your business goals and then they will make and implement a plan which fulfills all of your business goals within your budget.

2. Experts:

As a business owner, you can’t afford unnecessary risks. When you hire a digital marketing agency, you gain access to experts who have already worked in similar fields with multiple clients. They know which strategies to apply, where to focus, and where not to focus.

By hiring a digital marketing agency, you follow a tried and tested path, freeing you from any kind of risk.

3. Time saving:

In business, you don’t have time to focus on every task, which is why you build a team to delegate tasks. You can then focus on other parts of your business to take it to another level.

When you handle digital marketing by yourself or you hire someone in your team, you have spend a lot of time explaining or doing it. On the other hand, when you hire a digital marketing agency then you free up your time. This allows you to focus on other business tasks that are responsible for sales and overall business growth.

4. Calculated and Data Driven Decision Making:

If you try to implement digital marketing in your business for the first time, how do you know how much you should spend to get good returns? In some cases, businesses burn a lot of money on digital marketing because of the lack of knowledge.

When you hire a digital marketing agency, they will ask for your goals and budget, inform you about all the risks involved, and explain what results you can expect.

Reduction in Cost:

When you hire a team member, you usually have to pay them a fixed salary, regardless of whether you achieve the expected returns. This poses a risk for your business. However, when you hire a digital marketing agency, you can arrange your budget according to your needs.

If you achieve more results, you can increase your budget, and if you face challenging times, you can reduce your budget.

Learning from competition:

Digital marketing agencies may have worked with similar businesses in your industry. When you hire them, they will know about the strategies and secrets they used to grow similar businesses. They will help you determine what you are doing wrong, where you can improve, how to reduce costs, and much more.

That’s why hiring a digital agency is much more than just handling your business’ digital elements.

Measurable Results:

Measuring results is one of the most important aspects of business. It helps you determine where you are getting the best results, allowing you to focus on those specific areas to grow your business. Digital marketing agencies have tools and software to track ROI, helping you create a better marketing plan and achieve maximum returns at minimal cost.

Compliance and Regulation:

Some industries require a focus on regulations and compliance standards, such as pharmaceuticals, health, and finance.

Digital marketing agencies are familiar with these regulations and compliance requirements. They know what to do and what not to do to ensure compliance. When you hire a digital marketing agency, you don’t have to worry about these standards.

Stay Ahead of the Competition:

Nowadays the digital business terrain is continuously changing, with a new trend or tool arising almost daily! It is crucial for businesses to adopt these updates as soon as possible so they can benefit from them before or alongside their competitors.

Digital marketing agencies are always aware of market trends. Hiring them will ensure your business stays current, enabling it to grow with market trends.

Access to the latest tools and technology:

56% of businesses are employing AI to automate their repetitive daily tasks. 31% of companies have automated at least one function completely. About 50% of business tasks are automated.

There is a lot of data which shows why tools are one of the necessary parts of every business. Digital marketing agencies are aware of these tools and software. They help automate your business operations, reducing employee costs and other daily tasks, ultimately resulting in a better ROI.

When to hire a digital marketing agency?

There are several reasons why you should hire a digital marketing agency. Some of them include:

Your marketing plan is not getting results:

If you have implemented a business plan but are not getting the desired results or if the results are not worth your time and effort, you need to hire a digital marketing agency. Their expertise will put your marketing plan into action according to your goals, focusing on that area and providing exceptional results.

Less familiarity with marketing:

Every business owner has different strengths and weaknesses. If you are not proficient in marketing, you can hire a digital marketing agency. They will handle your business’s digital elements like SEO, content writing, social media marketing, and more.

This will help you focus on other aspects of your business, allowing you to devote more time to improving your ROI and taking your business to new heights.

You want to grow brand awareness:

Every business needs strong brand awareness. If people are familiar with your products and services, there is a greater chance they will buy from you.

A recent report found that people spend around 6 hours and 40 minutes daily on their mobile phones or laptops. Nowadays, most attention is on mobile phones. Therefore, it is essential for every business to capture online attention to increase brand awareness and sell their services.

Here, digital marketing agencies play a crucial role by running ads and performing organic marketing like SEO to boost brand awareness and sales.

How Much Does It Cost to Hire a Digital Marketing Agency?

The cost of hiring a digital marketing agency depends on several factors such as your business needs and requirements, goals, size of the agency, services offered by the agency, expertise, etc.

Needs and Requirements:

If you are a small business, there are likely fewer needs and requirements. In this case, you will need to pay less compared to medium and large businesses, which have more complex needs.

Agency Size and Location:

If you are hiring an agency from Tier 1 countries such as the United States, United Kingdom, or Canada, you will likely pay more because of their location. However, if you hire an agency from countries outside of Tier 1, such as India or Nigeria, you may pay a lower fee. Another factor is size—larger agencies usually charge more for their services due to their expertise and proven track records.

Services Required:

The cost also depends on the services you need, such as SEO, SEM, social media management, etc. If you require fewer services, you will pay less, but if you need multiple services, you will pay more.

On average, if you are a small business, you might need to spend between $1,000 to $10,000 per month. Larger companies may require a larger budget to meet their complex needs.

There are commonly 3 types of costs that agencies charge:

Hourly Fees:

In this model, agencies charge a specific amount based on the hours they spend.

Project-Based Fees:

Here, agencies charge for a specific project or campaign.

Monthly Fees:

In this model, agencies charge a fixed amount on a monthly basis.

You can choose any of the plans that fit your business needs and goals.

While choosing an agency, it’s important to remember that the cheapest price is not always the best option in the long run. You should always choose an agency that has transparency in pricing, a proven record of success, experience in your industry, and aligns the cost with expected outcomes.

What Results Can I Expect from a Digital Marketing Agency?

The results you can expect from a digital marketing agency will depend on your business goals and the quality of the agency you are working with.

A reputable agency will first understand all of your business needs and the results you want to achieve, considering your budget. After that, they will create a plan accordingly, set clear expectations, and provide regular updates on progress.

How Long Does It Take to See Results from a Digital Marketing Agency?

The time it takes to see results from a digital marketing agency depends on several factors, mainly your business goals and the agency you are working with.

If you want instant results, the agency may run paid ads, and in that case, you could see results within a few days or weeks.

However, if you aim for long-term results, such as through SEO, the agency will work on your site, and it may take 3 to 6 months or even a year to see significant results.

How Can I Measure the Success of a Digital Marketing Agency?

To measure the success of a digital marketing agency, you need to analyze your business’s before and after state. For instance, if your website had 1,000 visitors before and you hired an agency that performed SEO with an expectation to increase your traffic to 15,000 visitors or more, and they achieve this goal, then the success rate of the digital marketing agency is high.

Conclusion with Questions:

So, are you ready to take your business to the next level with the power of digital marketing? Hiring a digital marketing agency can be a game-changer, but it’s important to choose the right one for your needs.

Here are some questions to consider:

What are your specific business goals?
What’s your budget for digital marketing?
What kind of experience do you want in an agency?

Share your thoughts in the comments below.

Have you ever hired a digital marketing agency?
What were your experiences?
What advice would you give to someone considering hiring an agency

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