SEO is not dead and it’s not “SEO versus GEO” in 2025. The winning approach is integrating SEO with Generative Engine Optimization (GEO) into one brand‑driven strategy. Google still holds over 90% of search market share, dominates commercial intent queries, and is improving search with AI features.
GEO is growing fast, but it leans heavily on SEO signals, especially brand authority, to decide what content to surface. If you’re a Web3 business, focus on unifying your visibility strategy across both.
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- The Misinformation Problem
- Google’s Market Power in Perspective
- Why LLMs Aren’t Killing Google
- SEO and GEO Work Best Together
- Brand Authority Is the Real Differentiator
- Five Steps to Integrated Search Success
- Final Takeaways for Web3 Leaders
1. The Misinformation Problem
Social media is noisy with SEO doom‑and‑gloom headlines, usually pushed by influencers chasing clicks. Lately, claims include:
- “SEO is dead because AI search will replace Google” — while ignoring Google’s overwhelming market dominance.
- “GEO is just hype” — despite search interest jumping 50%+ in a year.
- “SEO and GEO are the same thing” — incorrect; they overlap but focus on different aspects of visibility.
- “LLMs will take over by next year” — unrealistic given their tiny market share and lack of monetisation.
These narratives are often based on cherry‑picked stats. They can mislead decision‑makers into abandoning proven strategies too early.
For Web3 brands, misinformation can lead to wasted resources and lost visibility.
2. Google’s Market Power in Perspective
| Metric (2024) | Google Search | ChatGPT | Bing |
|---|---|---|---|
| Market share | 90%+ | ~4% | ~3% |
| Annual searches | 5 trillion | 45B | N/A |
| Growth rate | +20% YoY | N/A | N/A |
| Ad revenue | $348.16B (78% ads) | $0 | N/A |
Even with AI tools becoming mainstream, Google’s search volume dwarfs all competitors.
- Google processed 373 times more searches than ChatGPT last year.
- LLMs haven’t cracked product, service, or shopping searches, where Google is strongest.
- Web3 decision‑makers still see the majority of their traffic & leads from organic search.
Key point: Anyone talking about “SEO being dead” is ignoring basic market reality.
3. Why LLMs Aren’t Killing Google
Large language models like ChatGPT and Claude have undeniable potential but three main limitations keep them from dethroning Google soon:
- Weak commercial intent capture — LLMs excel with “how to” queries but aren’t trusted yet for buying decisions.
- Lack of sustainable monetisation — Without a strong ad model, they can’t compete head‑on with Google’s $270B+ ad machine.
- Reliance on high‑ranking sources — Much of their training and citation data comes from the same top Google results.
If you’re targeting GEO visibility without strong SEO foundations, you’re skipping the part that actually feeds AI systems in the first place.
4. SEO and GEO Work Best Together
The false “SEO or GEO” binary is holding businesses back. The reality is:
- SEO = Organic discoverability in SERPs.
- GEO = Visibility in AI‑driven summaries and chat answers.
- Brand = The link between the two.
Shared success signals include:
- Regular brand mentions across relevant domains.
- Positive sentiment from credible sources.
- Topic alignment with your niche.
- Citations from trusted, LLM‑preferred websites.
If you want to be surfaced in AI answers, you need to own the traditional SERPs first.
5. Brand Authority Is the Real Differentiator
SEO ranking factors are shifting, but brand strength now influences both search rankings and AI visibility.
The stats:
- 59% of searchers click a brand they know.
- 44%+ of Google searches are brand‑led.
Google’s Helpful Content Update (HCU) proves it:
- HCU factors in the balance between Domain Authority and Brand Authority.
- Sites with backlinks but weak brand presence are losing ground.
- Strong brands win in both Google and LLM outputs.
For Web3 brands, this means SEO alone isn’t enough. You need to actively build positive brand associations online.
6. Five Steps to Integrated Search Success
Here’s your retrieval‑friendly blueprint:
1️⃣ Own Your Topics in SERPs
- Use keyword clustering to cover all funnel stages: awareness → decision.
- Optimise for SERP features (PAA, snippets) to also feature in AI results.
- Ensure no keyword cannibalisation. One clear, authoritative page per topic.
2️⃣ Get Featured on High‑Authority Sites
- Earn mentions from review platforms, industry news, and trusted blogs.
- Prioritise domains already frequently cited in AI engines.
3️⃣ Partner with Influencers & Affiliates
- Choose niche influencers with engaged communities.
- Collaborate on “Best tools,” “X vs Y,” “Alternative to…” type content.
- Affiliates can generate long‑term referral streams and brand mentions.
4️⃣ Be Omnichannel
- Appear across LinkedIn, YouTube, TikTok, relevant newsletters.
- Repurpose webinars into clips, posts, and blogs to scale reach.
- Multi‑format presence increases both human reach and AI training signal weight.
5️⃣ Build Products Worth Talking About
- Your customers become your most authentic promoters.
- Encourage UGC, highlight community testimonials.
- Monitor Reddit, Discord, and niche forums for grassroots mentions.
SEO vs GEO in 2025
| Factor | SEO | GEO |
|---|---|---|
| Drives discovery via | Search engines | AI‑driven Q&A |
| Success signals | Keywords, backlinks, topical authority | Brand mentions in AI‑trusted content |
| Risks if ignored | Loss of topic rankings | Zero AI answer inclusion |
| Key advantage | Proven, scalable channel | Early‑stage, fast‑growing attention driver |
7. Final Takeaways for Web3 Leaders
- Stop debating “SEO or GEO” — blend them.
- Brand authority fuels both systems.
- An integrated strategy outperforms siloed SEO in 2025.
- Sustainability should be baked into growth decisions – as we do at InfluxJuice.
InfluxJuice’s Commitment to SEO/GEO, and Sustainable Marketing
At InfluxJuice, we leverage both SEO and GEO for every client, optimising your site and marketing to rank on Google and be referenced by top language models like ChatGPT.
Our proven Omnipresent GEM content creation and distribution strategy publishes six types of content (news articles, blog posts, audio ads, slideshow presentations, videos, infographics) across 700+ global media sites, tailored by country and industry. This maximises brand exposure and positions you on page one of search results – all without paid ads.
Plus, we’re committed to sustainability: every marketing campaign offsets carbon emissions by planting 50 trees through our Evertreen partnership.
If you want to rank in Google, appear in AI summaries, and maintain long‑term brand demand, unify SEO + GEO under one cohesive, brand‑driven strategy. That’s how you ensure your Web3 business is discoverable everywhere your audience is searching. both now and in the future.
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